GiftCard Partners Hosts Webinar on U.S. Gift Card Usage

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National Survey Reveals Important Gift Card Trends

WHAT: Edward Shulkin, president, GiftCard Partners and Melina Balboni, vice president, marketing and business development, GiftCard Partners are hosting an insightful webinar during which they will present the results of the first ever national poll to gain a pulse on gift card usage.

Retailers and merchants will learn:

  •     Answers to questions around incidence and frequency of gift card receipt and redemption in both the B2 and consumer channels.
  •     How gift cards are motivating store visits and purchases
  •     How gift cards are acquired through B2B channels, and
  •     An answer to the all-important question - do gift cards generate incremental business for merchants?

WHEN: Wednesday, November 6, 2013 at 12:30 pm EST.

WHERE: The webinar will be held on the GoTo Meeting platform. Once registered, registrants will receive a confirmation email, complete with a link to the live event and a calendar invite download option. To register, visit

WHO: GiftCard Partners is one of the nation's largest developers of corporate Gift Card programs, dedicated to growing their clients' B2B gift card business through innovative approaches in the incentive, loyalty, promotion, fundraising (Scrip), and affinity markets.

GiftCard Partners works with a broad range of leading brand companies as an outsourced program management solution. Their clients’ gift cards are placed in workplace safety programs, health and wellness programs, employee recognition, motivation and sales incentive programs, and customer rewards and loyalty programs. Some of their clients include CVS/pharmacy®, The Children's Place, AutoZone®, Nutrisystem®, Charming Shoppes (Lane Bryant®, Catherines®), The Cheesecake Factory, Boston Market, and more.

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Valerie Vallancourt
since: 02/2011
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GiftCard Partners
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GiftCard Partners, Inc.

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