Hoboken, N.J. (PRWEB) November 05, 2013
Small business owners are exceptional at delivering on their product or service. Many, however, don’t know where to start when it comes to online marketing.
In The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales, author Annie Tsai, a popular blogger and chief marketing officer at Demandforce (recently acquired by Intuit), an Internet marketing and communication company that advises small- to medium-sized businesses, shows small business owners how to effectively leverage email and social, online, and network marketing to get new customers and keep existing customers coming back.
“Consumers have found their voice on the web and are regularly having public discussions about exactly what they like and dislike,” says Tsai. “The real challenge small businesses face in terms of influencing—or even joining—the online social conversation is that there is simply too much information out there. It’s difficult to know where to start, where to focus, and where to invest the marketing dollars and time you have. The Small Business Online Marketing Handbook helps you make these tough decisions.”
The book explains how to:
- Develop a successful online marketing plan
- Connect your offline business to your online presence
- Improve your email and social marketing
- Leverage word of mouth effectively
- And much more
With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
About the Author:
Annie Tsai is the author of The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales (Wiley, 2013, ISBN: 978-1-118-61538-6, $25.00). She is chief marketing officer at Demandforce, an Internet marketing and communication company that advises small- to medium-sized businesses. She and the team at Demandforce have worked closely with small businesses for over a decade to understand how to leverage online tools to maximize return. Tsai has prior experience designing global customer experience and retention management strategy and managing sales, sales engineering, and social and email marketing strategy design and implementation. Her blog about customer experience and life in the San Francisco Bay Area is immensely popular.
About the Book:
The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales (Wiley, 2013, ISBN: 978-1-118-61538-6, $25.00) is available from all major online booksellers and via Wiley.