Banking Sales and Marketing Teams Realize Increased ROI With SNL Banker’s New Best-in-Class Householding Solution

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New SNL product feature provides full view of joint decision-makers within the customer households on retail and commercial sides of banking, identifying untapped opportunities for growth.

SNL Banker ROI bank data process finance solutions
SNLBanker has partnered with DataMentors who provides the most accurate householding and super householding solution available.

SNL Banker, a division of SNL Financial, North America’s leading provider of sector-focused financial data, news and analytics for over 25 years, today unveiled its new best-in-class householding solution.

SNL Banker’s householding tool is a sophisticated clustering engine that gives banks the ability to target customers more effectively, perform sales research more efficiently with an integrated view of the household relationship, and eliminate marketing and sales calling redundancy. This new tool also helps banks to maximize service for top customers while integrating seamlessly with existing internal data and third party sources.

Householding tools are not all created equally and there are significant differences in accuracy from one tool to another. SNLBanker has partnered with DataMentors who provides the most accurate householding and super householding solution available. Householding will be fully integrated with SNLBanker, making it part of a best in class internal analysis solution. With householding, bankers can see the full relationship view of their clients quickly and easily. This allows for more efficient and effective marketing, quick pre-call research and an ability to identify significant new revenue opportunities. This is a huge step forward for banks without householding and should provide significant lift for banks with other householding solutions that may not be as accurate, update as frequently or provide the super household view.

To learn how SNL Banker can help use data to improve sales and marketing ROI, contact: 866.296.3743; SNLBanker(at)SNL(dot)com;

Attendees of BAI Retail Delivery 2013—Please visit SNL Banker at booth # 5057 for a complimentary copy of SNL Banker’s latest whitepaper, Organizing Sales & Marketing Data to Improve ROI.

About SNL Banker
SNL Banker is a new single-source for internal analysis, integrating bank's data to give a 360˚ insight into operations, finance, marketing and risk. This best-in-class internal analysis solution helps banking professionals to gain a true understanding of critical business drivers like risk, customer relationships and efficiency with a minimal investment of their resources.

SNL Banker is a product of SNL Financial, a leader in data analysis and business intelligence for over 25 years.

About SNL Financial
SNL Financial is a leading provider of financial information on more than 6,500 public companies and 50,000 private companies in the business sectors critical to the global economy: Banking, Financial Services, Insurance, Real Estate, Energy, Metals & Mining, and Media & Communications. The SNL information service integrates breaking news, comprehensive data and expert analysis into an electronic database available online and updated around the clock. For more information, visit

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Christina Twomey
SNL Financial
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