Datalogic to Demystify Data Capture for Small and Medium-Sized Businesses at System ID 2013 Barcode Technology Summit

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Brad Wall will explain how businesses can keep their customers coming back.

How can companies keep their customers coming back when there are new offers and competitors on every corner?

That’s the question that will be answered by Brad Wall, director of mobility sales at Datalogic ADC, at the System ID 2013 Barcode Technology Summit. The event will be held on Nov. 11 at the Gaylord Texan Resort in Grapevine, Texas.

Hundreds of small and medium-sized businesses from throughout the country are expected to attend the Barcode Technology Summit and learn about the latest barcode and RFID trends from pacesetters in the industry.

During a breakout session, Wall will discuss how improving business operations at every touch point – from the front of the retail store, back to the warehouse and through to shipping – using advanced data capture technologies, can create lasting customer relationships.

“Automated solutions that capture and deliver visibility throughout the supply chain can create dramatic improvements for an integrated retail operation,” Wall said. “Too often, the front of the operation is disconnected from the warehouse and fulfillment centers. Bridging this gap with barcoding solutions will have a positive impact on customer satisfaction and business profitability.”

The summit is geared toward companies in the manufacturing, warehouse, logistics, supply chain, retail, and transportation industries. An expanded and improved exhibition hall will show barcoding applications in action, with mock settings including a warehouse demonstrating how technology can be used to transform attendees’ businesses processes.

“Datalogic is on the cutting edge of advanced data capture technologies,” said Tom O’Shea, president for System ID. “They’ve had tremendous experience helping brick-and-mortar retailers streamline their operations. It will be exciting to hear Brad share this wisdom with attendees and outline how they can make reasonable technology investments that create big paybacks.”

Registration for the event costs $149, but for 50 percent off use the promotional code SUMT50. Hotel rooms are available at the Gaylord Texan Resort for those needing overnight accommodation. For more information about the Summit and to register, visit Follow the conversation on Twitter at #barcodesummit.

About Datalogic
Datalogic ADC, the world leader in Automatic Data Capture, offers state of the art solutions with fixed position retail scanners, handheld scanners and mobile computers. Datalogic ADC’s range includes in-counter and on-counter point of sale scanners, general purpose and ruggedized handheld scanners, rugged mobile computers, industrial PDAs and vehicle mount computers. Solutions for applications in several sectors include healthcare, hospitality/entertainment, manufacturing, retail, services and transportation & logistics. Businesses in the retail sector can particularly benefit from Datalogic ADC’s vision-based technology solutions, analytical tools, self-shopping solutions and consumer relationship technologies.

A division of the Datalogic Group, Datalogic ADC is headquartered in the US with a presence in over 120 countries. For more news and information on Datalogic ADC, please visit

Datalogic Group is a global leader in Automatic Data Capture and Industrial Automation markets. As a world-class producer of bar code readers, mobile computers, sensors, vision systems and laser marking systems, Datalogic offers innovative solutions for a full range of applications in the retail, transportation & logistics, manufacturing and healthcare industries. With products used in over a third of world’s supermarkets and points of sale, airports, shipping and postal services, Datalogic is in a unique position to deliver solutions that can make life easier and more efficient for people. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquartered in Lippo di Calderara di Reno (Bologna). Datalogic Group as of today employs about 2,400 members of staff worldwide distributed in 30 countries. In 2012 Datalogic Group achieved revenues for 462,3 million Euro and invested over 32 million Euro in Research and Development with a portfolio of over 1,000 patents across the world. For more news and information on Datalogic, please visit

Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U.

About System ID
With more than 30 years of experience helping customers improve productivity and profitability, System ID is the nation’s leading provider of barcoding products and solutions for small and medium-sized business. Customers rely on System ID’s unsurpassed product knowledge and consultative approach to guide them during every step of the way, from automating manual processes to scaling existing systems and optimizing environments with the latest technology. Headquartered in Plano, Texas, System ID employs more than 50. For more information, visit and follow @SystemID.

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