CMS Distribution Acquires UK Distributor Interactive Ideas

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CMS Distribution now the largest independent value added distributor in the UK & Ireland

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CMS Distribution acquires Interactive Ideas, strengthening position as the Largest Independent Value Added Distributor in the UK & Ireland

Interactive Ideas will become an integral part of our enterprise division and an important contributor to our business objective of 20% annual growth and revenue of £200M by 2014.

London, 5th November 2013: Value added distributor CMS Distribution has acquired Interactive Ideas, an enterprise software distributor based in Enfield, London. This acquisition confirms CMS Distribution’s position as the UK and Ireland’s largest independent value added distributor.    

Commenting on the acquisition, Frank Salmon, founder and managing director of CMS Distribution said: “Interactive are experts in bringing new innovative enterprise solutions to market and are a very successful business, combined with CMS we will be able to offer our customers a broader range of leading innovative enterprise solutions with the best support in the industry.”

The decision to buy Interactive Ideas was based on several inherent synergies between the two organisations:

  •     Both companies are market leading, niche value added distributors that focus heavily on delivering exceptional customer service, a differentiating factor when competing with broadline & global distributors.
  •     Interactive Ideas is highly complementary to CMS’s business in terms of product range and customer base. This acquisition and the addition of a very experienced team will propel CMS to the leading Distributor of innovative enterprise solutions in the enterprise market.
  •     CMS & Interactive will soon be able to offer more brands, more capabilities and more opportunities to their customers.
  •     Customers will benefit from the addition in terms of increased technical resources and additional enterprise software solutions that are complementary to the current offering from CMS.

Following the acquisition, CMS Distribution now has annual revenues of £166M and employs 215 staff. CMS Distribution will continue to run the business under the Interactive Ideas brand for the foreseeable future and Michael Trup will remain as managing director. Michael Trup commented: “It’s a great move for my team as well as the vendors we represent. Being part of a larger, highly successful distribution business immediately and significantly expands the sales opportunities for our combined portfolios. The opportunity that lies ahead is tremendous.”

Frank Salmon concluded: “Interactive Ideas will become an integral part of our enterprise division and an important contributor to our business objective of 20% annual growth and revenue of £200M by 2014. We’re delighted to have them on board and it moves CMS Distribution to the next level.”


About CMS Distribution
CMS Distribution was founded in 1988 and is an award-winning, value-added distributor of data storage, networking and IT products and services. The company is privately owned and employs 215 people in the UK and Ireland. CMS represents over 50 manufacturers, including CommVault, Exagrid, Quantum, SanDisk, Symantec, Toshiba and TP-Link and serves more than 2,500 Reseller customers.

About Interactive Ideas
Interactive Ideas was founded in 1994 and is a leading value-added distributor of Enterprise Software and Services focused on IT infrastructure solutions. Interactive represents 10 manufactures, including Acronis, EnterpriseDB, NetIQ, Novell, Red Hat, and SolarWinds and serves 850 Reseller customers across the UK, Ireland and Europe. For more information visit

For more information, please visit or call Evete Medeiros on +44 (0)208 962 2419.

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Anita Idisi
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