Cross-Device Ad Startup, Drawbridge, Expands EMEA Business with Hire of Nimeshh Patel, Former COO AOL Europe
San Mateo, CA (PRWEB) November 07, 2013 -- Today Drawbridge, the leader in cross-device advertising, announces the newest member of their executive team, former COO of AOL Europe, Nimeshh Patel. Patel has accepted the role of VP of EMEA Strategic Partnerships, and will be based in London alongside recent VP EMEA Sales hire, Kate Burns. The duo will work in tandem to grow Drawbridge’s presence in the European, Middle Eastern, and African (EMEA) markets.
Nimeshh brings more than 15 years of experience from a variety of industries including the investment banking, telecommunications, media, and Internet sectors. Most recently he worked with Kate Burns at AOL Europe as Chief Operating Officer. There, Nimeshh built foundations for sustainable profit growth through strategic partner management, operational excellence, and corporate development. He was instrumental in architecting the operational restructuring and growth plan of AOL’s European business, which resulted in a swift turnaround. Nimeshh holds an MBA and M-Eng Aeronautical Engineering from Imperial College in London.
“Having Nimeshh on our Europe team back alongside Kate will dynamically change the way Drawbridge is perceived and does business across the Atlantic,” Kamakshi Sivaramakrishnan, CEO of Drawbridge, said. “Nimeshh has held many impressive positions throughout the seven years he was at AOL, and has proven himself to be crucial to their sales and business development. This expertise and knowledge of EMEA will give us the best foot forward as Drawbridge expands in this important market.”
“Cross-device is the future of digital media and advertising; Drawbridge has put together such a formidable technical team and solution to bridging this massive gap,” said Nimeshh. “I look forward to growing the European market alongside Kate Burns - another truly incredible force in our region.”
Drawbridge, known for pioneering cross-device ad targeting and retargeting products, has paired over 900 million users across devices to date - and that number is rapidly growing. The startup works with clients such as Square, Groupon, and Kabam, among many other Fortune 500 companies.
Nimeshh joins Drawbridge’s extensive team of accomplished executives. He accompanies CEO, Kamakshi Sivaramakrishnan, former AdMob and Google scientist and COO, Eric Rosenblum former Director of Product for Google. Daryl McNutt, VP of Marketing was previously SVP of Marketing at BrightRoll; Devin Guan is the VP of Engineering, formerly Chief Architect at Announce Media. The company has raised a total of $20.5M in Series A and B funding rounds from prominent investors such as Sequoia Capital, Kleiner Perkins Caufield & Byers, and Northgate Capital.
To learn more about Drawbridge, visit http://www.drawbrid.ge.
About Drawbridge
Drawbridge has developed the first machine-learning ad technology to leverage insights from cross-device signals allowing advertisers and marketers to reach targeted audiences across multiple devices. Through its innovative technology, the company is able to gain insights and a much deeper understanding of audience behavior without the use of PII. Drawbridge works with six of the top seven online travel agencies, eight of the top twelve flash sales retailers, as well as top companies in local services, online payments, subscription media, and dating sites. The company is located in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caulfield and Byers, and Northgate Capital. For more information, visit http://drawbrid.ge/.
Rebecca Grites, VSCpr for Drawbridge, +1 (415) 677-9125 Ext: 257, [email protected]
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