StratApps and Apptivo Announce Strategic Partnership

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Together, StratApps and Apptivo plan to increase the campaign response rates of their clients by utilizing big data technologies and predictive analytics.

StratApps, a global leader in analytics, and Apptivo, a web-based suite of integrated business applications, announced a strategic partnership to equip their customers with understanding their prospects by using social media analytics and predictive modeling. This partnership will supply businesses with actionable analytics to delve deeper into what their customers want and need, helping them to achieve better campaign conversion rates.

StratApps recently launched Contact Persona, a marketing data-as-a-service, for a faster and more improved conversion of prospects into customers. It is a big data based service that utilizes social data mining and predictive models to provide a comprehensive 360 view of the prospects. The insights can then be used for the micro-segmentation of prospective clients and the development of targeted value propositions for different target segments.

“We are really looking forward to working with Apptivo and their customers. We believe that the benefit from being able to access this comprehensive information relative to their prospective customers, can significantly increase the speed and chance to convert prospects to clients,” said Sudhir Nambiar, CEO of StratApps.

"After months of reviewing potential [partners], we are on the road to facilitate the use of CRM app data to improve sales effectiveness. Apptivo believes in fueling the growth of small businesses by presenting them with the tools and advanced solutions they need to succeed, and our new partnership with StratApps greatly aligns with our vision," said Bastin Gerald, CEO of Apptivo.

About StratApps, Inc.

StratApps, headquartered in Silicon Valley, is a Global Solutions and Products company focused on enabling organizations to use data as a growth lever. With more than 6 years of experience in helping organizations realize value of analytics, whether startups or Fortune 500, customers have the solutions to make informed decisions to increase profits, optimize utilization of resources, reduce waste, and focus on areas of growth. Some of the other applications from StratApps include Diversio for loss of revenue from grey market activity, ROBII for monitoring better adoption of BI, and FASTAPPS for faster BI deployment.

About Apptivo

Apptivo is a cloud based suite of 50+ integrated small business apps, including CRM, project management, financials, supply chain, and more. Each app is designed to solve a unique problem for small business, but all applications are 100% integrated to form a seamless solution for every business process. Small businesses today feel the pain of working with many point solutions to run their business, and Apptivo is the answer to their problems. From basic invoicing, to a complete ERP solution, Apptivo does it all.

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