Punting Into The Digital Century: Scudamore's Punting Company Debut a New Website With Seamless User Experience

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Boat trips in Cambridge have never been easier to arrange following a new website launch from the original punting company, Scudamore's. With new products, a B2B section and a special launch offer, the website serves valuable boating information through image and video led content.

Scudamore’s Punting Company, owners of the world’s first punting website, are delighted to announce the launch of their new website at http://www.scudamores.com.

As the original Cambridge punting company, Scudamore’s popular website has over 150,000 visitors a year. The new update is designed to bring these users relevant and exciting content with Cambridge events, punting, kayaking, canoeing and rowing information.

Using feedback from over 200 consumers, the website has been designed to create improved user experience with easier navigation supported by eye-catching images and fantastic new videos. The website is built around a bespoke bookings engine with an updated Content Management System to provide a streamlined bookings service.

Unique punting experiences are available across the website with online special promotions and new ideas for Cambridge activities on the water. The website also comes with a new ‘How to punt’ section with a video and guidance to ensure that those looking try ‘do-it-yourself’ have a head start as they set out on the river.

An innovation for B2B services online enables businesses to book events and order Corporate Punting Tickets online, thus providing their employees access to the quintessential Cambridge benefit of free punting.

Rod Ingersent, General Manager of Scudamore’s Punting Company, said: “We’re excited to be launching our new website, designed using the latest technology so the site is compatible with a range of browsers and mobile devices. The new website will ultimately set the standard within the digital era and give our customers the benefit of more choice as well as richer online content that is easier to navigate and share with others.”

Those looking to hit the river within the next six months can grab limited edition 2-for-1 punting tickets at http://www.scudamores.com/2-for-1 in celebration of the new website launch.

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Bookings Team
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