Qstream Opens European HQ in Dublin, Adds General Manager and R&D Staff to Fuel Global Expansion

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Irish Entrepreneur Duncan Lennox Builds Boston-based Mobile Sales Enablement Company Around Harvard-Developed Idea, Plants Global Roots Back in Dublin

Boston and Dublin have long been united by a common spirit of innovation. Qstream is another perfect example of the founders, technologies and early-stage funding opportunities that flow between these two cities.

Nearly two decades ago, University College Dublin alumnus and serial entrepreneur Duncan Lennox left home for the lure of the Boston technology start-up scene. Today, Qstream, the company he co-founded with a Harvard professor, is returning full circle by establishing its European headquarters and R&D center in Dublin, with plans to use the city as the epicenter for the firm’s global expansion.

Qstream, which provides mobile sales enablement and analytics for driving high-performance teams, named Trinity College alumnae and technology industry veteran, Louella Morton, as General Manager, Ireland. The company also announced immediate plans to add developers to its primary R&D center in Dublin. The expanded presence comes on the heels of Qstream’s recent funding led by Frontline Ventures, with participation by Launchpad Venture Group in Boston, and follows seed financing from Enterprise Ireland and Delta Partners in 2011.

As General Manager and Vice President of International Sales, Louella Morton will spearhead the company’s global expansion. With more than 20 years of experience in enterprise software, including senior sales and management positions at Adobe, Deloitte and WBT Systems, Louella brings a proven track record of creating and executing business development strategies, through direct and indirect channels. She holds a degree in computer science from Trinity College.

With industry analysts highlighting the disconnect between yesterday’s sales methods and today’s information-empowered business buyers, Qstream is poised to address the large and under-served business problem of ensuring that reps are equipped to have value-added conversations with their clients. According to Forrester Research, companies worldwide are spending 19% of their SG&A costs on average in sales support-related activities. But despite these large investments, Forrester indicates that only 36% of B2B buyers believe that their meetings with salespeople are valuable and live up to their expectations.

“Boston and Dublin have long been united by a common spirit of innovation. Qstream is another perfect example of the founders, technologies and early-stage funding opportunities that flow between these two cities,” said Shay Garvey, co-founder of Frontline Ventures. “U.S. technology leaders are increasingly capitalizing on this top innovation center as a gateway to growth, and we are pleased to count Qstream among them.”

Developed at Harvard, the Qstream solution is clinically proven to keep sales reps sharp and improve on-the-job performance. Busy reps respond to scenario-based questions in just three minutes using any mobile device. Game mechanics such as scoring and leaderboards ensure user engagement, and a sophisticated analytics engine captures dozens of critical data points and instantly transforms them into actionable insights for sales management, such as opportunities for tailored coaching.

To date,Qstream has delivered more than 180 million questions in nine languages to sales reps and others for product launch support, competitive threat management and response, and strategic business initiatives. With tens of thousands of registered users, Qstream’s customers include some of the world’s top brands in life sciences, technology and financial services including Genentech, Boehringer Ingelheim, Intuitive Surgical, Oracle, SunGard, Rackspace and SunTrust.

“As a native Dubliner who’s worked on both sides of the Atlantic, I’m delighted to make this city the springboard for our company’s continued growth and success,” said Duncan Lennox, CEO and co-founder of Qstream. “It’s a pleasure to welcome Louella to our experienced management team as well. Her leadership will be instrumental in helping us to increase Qstream’s presence here and in key markets around the world.”

About Qstream
Developed at Harvard, Qstream helps leaders in dynamic environments keep their teams aligned on vital information and on-the-job practices via a series of daily “challenges” delivered to any mobile device. By combining game mechanics and social engagement with an adaptive “spaced delivery” approach, Qstream is easy to use and clinically proven to increase knowledge retention. Real-time data lets managers proactively measure and manage team capabilities. The company is based in Burlington, MA with development offices in Oregon and Dublin, Ireland. To learn more, visit Qstream.com, follow us @Qstream or facebook.com/Qstream.

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