Frozen Yogurt Stores in the US Industry Market Research Report Now Available from IBISWorld

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A focus on new markets and health trends will lead to stable growth. For this reason, industry research firm IBISWorld has added a report on the Frozen Yogurt Stores industry to its growing industry report collection.

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Rising health-consciousness will drive industry growth, though price competition will intensify.

The Frozen Yogurt Stores industry has grown at a rapid pace over the five years to 2013, despite the recession. Driven by consumers' increasing health consciousness and the emergence of tart-flavored frozen yogurt, IBISWorld estimates that revenue has climbed at an average annual rate of 21.0% during the period. Growth was particularly strong in 2011 and 2012, as the economy emerged from the recession; per capita disposable income inched upwards and a number of new franchisers ramped up their growth aspirations. According to IBISWorld Industry Analyst Andy Brennan, “Growth is expected to temper slightly in 2013 as the Frozen Yogurt Stores industry reaches saturation point, however, industry revenue is still expected to advance at an impressive 22.6% to $1.5 billion.”

The health trend, highlighted by the declining per capita consumption of sugar and sweeteners, has helped propel the industry over the past five years. Frozen yogurt, which is a low-calorie, nonfat alternative to ice cream, has been favored by an expanding demographic. In fact, major player Red Mango states that part of its location strategy includes setting up shops in college towns because students are typically more health conscious than the average American. The health-driven expansion has also driven demand for self-serve frozen yogurt stores, since they allow consumers to limit their consumption based on their dietary needs and concerns.

Nevertheless, industry growth has not been without its hiccups. As the recession set in and consumer confidence plummeted, profit suffered. “Profit margins will come under increasing pressure over the next five years, as industry competition intensifies and the larger chains increase their store counts,” says Brennan. Already, a number of independent frozen yogurt stores have exited the industry, due to intense competition.

IBISWorld projects that health concerns and consumption patterns will continue to drive industry growth through the five years to 2018. However, industry revenue will grow at a slower rate than in the previous five years, as the industry becomes saturated. Revenue is forecast to grow by the end of 2018. As more frozen yogurt stores enter the industry, price competition will intensify, leading to slower enterprise growth.

For more information, visit IBISWorld’s Frozen Yogurt Stores in the US industry report page.

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IBISWorld industry Report Key Topics

The Frozen Yogurt Stores industry includes establishments that primarily prepare or serve frozen yogurt and other yogurt-based items, such as smoothies.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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