PastaMania: The Restaurant Chain That Brings a Piece of Italy to China
(PRWEB) November 18, 2013 -- PastaMania introduces a brand new experience of Italian casual dining to China, with the opening of its flagship store in Superbrand Mall, Pudong. Managed and operated by the Commonwealth Capital Group, PastaMania is the largest Italian restaurant chain in Singapore and is currently present in South-east Asia and Middle Countries, serving almost 20 million plates of pasta to date.
Planning to set up 50 restaurants in Shanghai, PastaMania debuts in the busy financial and business district, Pudong Lujiazui, which is also a popular destination for tourists and one of the most concentrated high-end residential areas in Shanghai. “Our customers ranging from the trendy and modern executives, to tourists taking a chill and to families wanting to have an intimate time together will find PastaMania Superbrand the place to visit. We take pride in not just the cuisine we serve but enabling our customers to experience Italy in our restaurant,” commented Mr Wilson Lim, Executive Director of International Business.
Each PastaMania restaurant is designed in accordance to the Italian piazza concept, which means ‘City Square’ where the bustling of public life takes place. Customers can find Italian newsstand (Edicola), the neighbourhood pasta shop (Negozio Della Pasta), grocery store (Alimentari) and traditional Italian bakery (Panificio Da Ugo) settings in the restaurant. Mr Lim remarked, “We want to bring a piece of Italy to our customers so that they can enjoy the simple pleasures of living like the Italians do.”
PastaMania boosts an extensive menu of close to 70 choices. With the most extensive pasta menu in town, consumers get to customise their meal by choosing the type of pasta they want from a selection of spaghetti, linguine, penne, fusilli or wholemeal. When it comes to food quality, there can be no compromise. “Our tomato sauce is imported directly from Italy and is all-natural with no preservatives. The best grade tomatoes are sourced from the southern region of Italy and are made using our homemade recipe. Besides bringing in high quality ingredients, our pastas are all freshly cooked to order,” remarked Mr Giacomo Galtarossa, General Manager of Supply Chain.
PastaMania has an aggressive growth strategy to operate 500 restaurants in China through company-owned stores and franchising. Mr Lim expressed “We are very excited to introduce PastaMania to different parts of China in the shortest possible time.The response has been tremendous so far with many franchise enquiries from different provinces in China hoping to start PastaMania quickly. We are setting up the infrastructure necessary for this to take place.” Meanwhile, the 1st flagship store in Puxi is targeted to open by the end of December at Metro City.
About Commonwealth Capital Group
Commonwealth Capital (CCPL) is a Singapore-based investment company with an emphasis in the Food vertical. Brands under CCPL include PastaMania, NYC Bagel Factory, Swissbake and Swisstreats. Besides food manufacturing, operating restaurants and bakery cafes, CCPL's investments also span the real estate, print and creative industries.
About Pastamania
PastaMania is the largest Italian restaurant chain in Singapore specializing in their winning Casual Italian Dining concept and a strong focus on freshly-cooked Italian cuisine. From its humble beginning in 1998, PastaMania operates close to 50 stores in Singapore, Brunei, China, Egypt, Malaysia, Kuwait and the U.A.E.
Cheryl Wee, Commonwealth Capital Pte Ltd, http://www.commonwealthcapital.asia, +65 62763009, [email protected]
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