Top-ranked University of Amsterdam Chooses Azorus Customer Relationship Management (CRM) Solution

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UvA focuses on further improving study success rates and looks to Azorus CRM to assist.

We knew that a CRM solution would be required to help us achieve our ambitious student recruitment objectives.

Azorus Inc. is proud to announce that the University of Amsterdam (UvA) has chosen the company for its Customer Relationship Management (CRM) platform designed exclusively for the higher education market.

The University of Amsterdam is a modern university with a rich history and among the top ranked universities in the world. With over 30,000 students and seven faculties spanning the humanities, social and behavioural sciences, economics and business, law, natural sciences, medicine and dentistry, it is one of the largest comprehensive universities in Europe. The UvA has risen in prominence as a research university, gaining an excellent reputation in both fundamental and socially relevant research. Combined with its thriving doctoral programmes, its long tradition of open-mindedness and engagement with social issues, as well as the number of courses offered in English, the university continues to attract a diverse and international student body.

To help the university communicate with its fast-growing and diverse student population, Carolyn Wever, Director Alumni Relations and University Fund, Interim Director Communications, initiated a search for a CRM provider. “We knew that a CRM solution would be required to help us achieve our ambitious student recruitment objectives,” she says. “Using the Azorus CRM platform, we will be able to provide timely, relevant and personalised information in both Dutch and English to our future students.”

The university was also seeking a solution with high levels of self-service functionality because speed is of the essence with an international student audience. Wever goes on to say, “We were extremely diligent in the search for a CRM solution due to its strategic importance to the university’s future recruiting efforts. Azorus is clearly one of the leading CRM providers in the global higher education market and their knowledge and experience will be extremely valuable as we implement their solution here at the UvA.” Also critical to the UvA was the ability to track and report on all the prospective student data gathered via the CRM system. “Ultimately, we want to place the right student in the right spot to help ensure their study success at our university.”

Azorus CEO Stephen MacDonald says, “We are honoured to be chosen by the University of Amsterdam, a university which has achieved tremendous success on the global higher education stage. The higher education sector continues to evolve rapidly and student demands are on the rise…right from the very first contact point. UvA are clearly seeing the trends ahead and recognise that in order to remain at the top they need to continuously explore new and innovative ways of interacting with their students. This CRM initiative is one such demonstration of their commitment to helping students be successful right from the start and we are very pleased to be named their CRM partner.”

About Azorus: Azorus is a CRM solution firm catering exclusively to the higher education market. With the right combination of technology and support, we help higher education institutions transform their recruitment and enrolment efforts. Since 2002, Azorus has been working with a wide range of higher education institutions in Canada, the United States and the United Kingdom, and has recently begun working with clients in the Netherlands.

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Stephen MacDonald, President & CEO
+1 (902) 446-4500 Ext: 8031
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Carolyn Wever, Interim Director Communications
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