APPA Announces Staff Promotions

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The American Pet Product Association (APPA) proclaims two internal promotions.

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Andrew Darmohraj, executive vice president and COO of the American Pet Products Association (APPA), is pleased to announce the promotion of Jennifer Skelley to Associate Director of Communications & Public Relations, and Julia Fidenzio-Alicea to Senior Counsel & Director of Industry Relations.

In her new position, Skelley will play an integral role in continuously developing and implementing association-wide marketing plans that serve to promote and advance APPA, Global Pet Expo and the pet products industry. At Global Pet Expo, she will continue to oversee the Press Office as well as oversee the association’s public and media relations. Skelley is also responsible for overseeing the content and services offered on the company’s website.

In her new role as Senior Counsel & Director of Industry Relations, Fidenzio-Alicea will represent APPA members and pet industry positions on developing issues and will lead common reaction and outreach efforts to the public on animal law issues. She also oversees coalition-building activities with government and non-governmental organizations in order to combine efforts and resources on key pet industry issues. Additionally, Fidenzio-Alicea proactively researches legal publications and online media to identify laws and regulations that impact or will impact the pet industry in order to analyze, formulate and effectively advocate Association positions on proposed legislation, rules and regulations.

“We couldn’t be happier to announce both Jenn and Julia’s well-deserved promotions,” said Darmohraj. “They have been tremendous assets to us and we have no doubt they will perform exceptionally in their new roles in both internal and external affairs.”


The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit for more information.

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Brooke Gersich
American Pet Products Association
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