Just in Time for Black Friday - Current Analysis Reports Today on More Than 100 New Carrier and Big Box Retailer Handset Promotions

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Leading market analysis firm adds weekly handset promotions tracking to its CurrentTRACK portfolio.

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Current Analysis has a long history of helping carriers, retailers, and device vendors’ track retail handset pricing and promotions

Current Analysis, a leading provider of timely, practical market intelligence and advice for the information technology, software and telecommunications industry, announced today the latest evolution of its Handset Promotion Tracker, one of the company’s flagship CurrentTRACK products supported by a dedicated team of analysts in the firm’s Consumer Platforms and Devices division.

“Current Analysis has a long history of supporting carriers, retailers, and device vendors in tracking retail handset pricing and promotions,” said Peter Jarich, Vice President of Consumer and Infrastructure. “With Black Friday coming up, the holiday sales season is officially upon us and Current Analysis is ready to help our customers be more competitive with critical weekly updates. Today’s report – with 100+ new handset promotions across major carrier stores, big box retailers, and manufacturers – is just the latest example of how critical promotions are to moving the market forward and how important they are to anyone hoping to understand the market.”

The new Handset Promotions Tracker conveniently summarizes online promotions on a weekly basis, while providing daily alerts on any high impact events. The greater frequency of daily and weekly tracking not only alerts clients to competitive activity, it now allows them to respond immediately with matched or better offers. Combined with Current Analysis’ monthly in-store (secret shopper) promotions data, clients benefit from a solid base of real-time and historical data to help improve and plan future promotions. Important to the analysis of the data is analyst interaction; as with all of tis services, Current Analysis includes inquiry on a complimentary basis along with access to the raw data in Excel format for custom sorting, searching, and trend analysis.

“For Black Friday, new notable promotions we are seeing include Best Buy offering the Samsung Galaxy S4 (AT&T, Sprint, Verizon Wireless) for free after contract,” commented Avi Greengart, Research Director for Consumer Platforms and Devices. “Others include: RadioShack offering a $50 online Visa card on qualifying postpaid smartphones; Target offering a $30 gift card with the iPhone 5s; Walmart offering a $75 gift card with the iPhone 5c and 5s; Walmart is offering a $100 gift card on qualifying postpaid smartphones. You can be assured we’ll be issuing our customers alerts over the next few days as we are watching the market closely.”

The new Current Analysis Weekly Handset Promotion Tracker will focus on a variety of promotion types, including:

  •     Bundle Deals
  •     BOGOs (Buy One, Get One offers)
  •     Free Merchandise
  •     Gift Cards
  •     Mail-in Rebates
  •     Service Credit
  •     Unique Discounts
  •     Retailer Ads, and
  •     Promotional Codes

The new coverage will include tracking data on the following carriers and big box retailers:

  •     AT&T
  •     Sprint
  •     T-Mobile
  •     Verizon Wireless
  •     Boost Mobile
  •      Leap Wireless
  •     TracFone
  •     U.S. Cellular
  •     Virgin Mobile
  •     Best Buy
  •     RadioShack
  •     Target(prepaid)
  •     Wal-Mart

“The U.S. phone market is saturated,” stated Greengart. “Carriers are finding that they have to steal customers from rivals to grow, so promotions are playing as big a role as pricing in remaining competitive. Staying on top of promotions is equally important for retailers and device vendors, who need to be able to understand and react to changes in the market.”

About Current Analysis

Current Analysis is a leading provider of timely, practical market intelligence and advice that helps global IT and telecom professionals compete, innovate and improve performance. For over 15 years, our independent experts and proprietary services have empowered fast-paced companies to quickly identify opportunities to drive growth and market leadership. Our expert team of more than 45 globally dispersed analysts provide unbiased research and recommendations, offering clients a unique perspective on the impact of market, competitive and innovation activity with greater speed and clarity. Relied upon as a trusted partner, Current Analysis serves more than 35,000 professionals within over 1,400 global enterprises. Headquartered in the Washington D.C. metro area, we provide global reach with offices in Paris, London, and Singapore.

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Elizabeth Thompson
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