Camille La Vie & Group USA Launch The Prom 2014 Campaign With Janel Parrish and Seventeen Magazine
Secaucus, NJ (PRWEB) November 29, 2013 -- Camille La Vie & Group USA is pleased to announce the upcoming launch of their Prom 2014 Dress Collection, with a capsule collection modeled by Janel Parrish of the hit TV show “Pretty Little Liars”. This special feature consisted of a photo shoot in Beverly Hills, California with the actress strutting along the streets of Rodeo Drive and the sands of Melrose Beach. Featured styles modeled by Parrish include short dresses comprised of luxurious lace, evening gowns in sheer chiffons, bedazzled bodices and hints of illusion for a chic, streamlined look.
Along with this shoot, Janel Parrish will also make a special guest judge appearance at the annual Camille La Vie/Group USA and Seventeen Magazine Prom Queen Search event titled “Celebrity Prom” in March 2014 at the Glendale Galleria in Los Angeles. This event serves as a major marketing initiative aimed at aligning the company’s brand messaging to prospective teens attending prom, with a young celebrity who is admired not only for her on-screen talent but keen fashion sense.
This Prom Queen Search at the Glendale Galleria calls for teen girls to walk the runway for a chance to be crowned the next prom queen. The winner will win a feature on camillelavie.com and http://www.seventeen.com/check-it-out and score the prom dress of her dreams. During the event, attendees will also have the opportunity to get fashion tips from a Seventeen Style Pro, enjoy free mini-makeovers and attend a special “Meet and Greet” session with Janel Parrish after the search. Shoppers will also receive a free gift (while supplies last) when they purchase a dress at all participating Camille La Vie & Group USA locations.
Camille La Vie & Group USA President Denise Viotti says, “We’re so thrilled to be collaborating with Janel for our new spring collection. She’s a fresh-faced beauty who serves as great inspiration for teenage girls who are in the planning stages of prom. And we’re very excited to be hosting our next Prom Queen Search with Seventeen Magazine. We have this fun-filled event every year and each time it just keeps getting better and better!”
About Camille La Vie & Group USA
Camille La Vie & Group USA is a one stop boutique to all things party dress chic in prom dresses, homecoming dresses, wedding dresses, social separates, day into evening dress styles, bridal, formal accessories, jewelry and shoes. They offer one of the most extensive and stylish collections of special occasion dresses that can be found under one fabulous roof! Since its inception in 1985, the company’s motto of “to provide customers with the latest dress fashions at an affordable price” has made them a leading retailer in virtually all categories. To date, Camille La Vie & Group USA has expanded to a total of 24 stores nationwide.
In select Camille La Vie & Group USA stores, customers will discover a collection of bridal apparel including wedding dresses, bridesmaid dresses, flower girl dresses, mother of the bride dresses and guest of wedding dresses. Camille La Vie & Group USA also provides bridal alteration and consulting services. So whether your style is classic and elegant or modern and chic, Camille La Vie & Group USA will outfit stylish women of all types without breaking their bank!
If you’re in a committed search to score a certain dress style, Camille La Vie & Group USA is your one-stop source for all things pretty – from on-trend high to low dresses, mirror stone and chunky beaded bodices, bright and bold hues, florals and animal prints, handkerchief, godet and trumpet hemlines, subtle detailing or all over sequins, one shoulder, crisscross back or cut out silhouettes to cascading ruffles and fun, frilly poof A-line skirts in tulle, Camille La Vie & Group USA’s fashion styles are seemingly endless! And the options do not just stop there. Follow Camille La Vie on Twitter at @camillelavie.
About Seventeen
Seventeen (http://www.seventeen.com) is the largest monthly teen magazine, reaching more than 12 million readers in print every month. For almost 70 years, Seventeen has helped generations of girls navigate the tricky terrain of adolescence, giving them the confidence they need to become strong, self-assured young women. Never losing sight of the importance of delivering her world her way; Seventeen is a leader on the digital front with Seventeen.com--the largest teen magazine website, the Seventeen Shopping Insider app for her iPhone and Droid as well as with the monthly edition of the magazine on the iPad. Seventeen continues the conversation on social platforms, connecting with millions of girls via Facebook, Twitter, Instagram and Tumblr.
In addition to its U.S. flagship, Seventeen publishes 7 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H2013) and reaches 84 million adults (Spring 2013 MRI gfk). Follow Seventeen on Twitter, Tumblr and Facebook.
About Janel Parrish
Born in Hawaii, Janel started her career with a love for music. She entered and won a state-wide singing contest at age 6 and soon followed that with being cast in the National Touring Company and Broadway Company of Les Miserables as “Little Cosette.” It wasn’t long before Janel’s Broadway experience and recognition led her to acting auditions in Hollywood. While studying acting, Janel continued to train vocally, eventually adding piano and dance to her repertoire. She also began writing her own music, which led to becoming the lead singer in a 3 girl pop group called “Impulse.”
The past few years has seen Janel appear in many television shows and made-for-TV movies such as “Gepetto,” “Baywatch,” “The O’Keefe’s,” “The Bernie Mac Show,” “Zoey 101,” and “The O.C.” In the summer of 2007, Janel made her feature film debut starring as Jade, one of the lead characters in the Lionsgate feature film Bratz: The Movie. Immediately following the film’s release Janel was cast as a guest star on the NBC hit show “Heroes.” Janel plays May, the head cheerleader at the new school that Claire (Hayden Panettiere) attends.
In 2009, Janel was quite busy filming multiple episodes as Kyla on the hit TV-show, “True Jackson, VP” on Nickelodeon and has starring roles in two feature films, “One Kine Day” and “Knots.”
Currently, Janel can be seen on Tuesday nights appearing as “Mona” in the top-rated ABC Family TV series, “Pretty Little Liars.” Recently, Janel appeared as a guest star, on the hit CBS show “Hawaii Five-0.” Janel is starring in new film, “The Concerto” playing the lead character, Lisa Wagner.
Janel currently lives in Los Angeles and is well on her way to achieving her dream of becoming a recognized film actress and a solo recording artist.
Lauren Bento, Camille La Vie & Group USA, http://www.camillelavie.com/index.cfm, +1 201-744-7885, [email protected]
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