There is something very special about the look of men’s underpants when they balance a bold body colour with white trim
(PRWEB UK) 29 November 2013
Jockey has launched its own exclusive retro undies after the request from Paramount Pictures. Their briefs will be sold only through their own stores and websites, but Deadgoodundies.com in the UK has a trio of Fifties inspired styles at the ready - including another Jockey design, their Soho Y-Front Short.
Deadgoodundies.com partner Jane Garner says retro themes remain very strong in men’s underwear fashion. “This works especially well with the famous Jockey Y-Front shape and contrast trim. The Soho short in hibiscus with black trim brings the look right up to date,” she says.
DGU have also launched a totally new brand on their website - Wild Milk underwear which has two stunning retro styles with a classic white waistband and trim. And as Jane explains, they’re also adventurous with their colours: “The Wild Milk City Boy brief and boxer (this one is more of a trunk shape) in 95% cotton come in no less than seven colours from orange to purple to red. There is something very special about the look of men’s underpants when they balance a bold body colour with white trim. This can prompt even conservative male shoppers to buy something brighter than usual, because the styling is so familiar, but the interpretation is different.”
Deadgoodundies is renowned as a dedicated online retailer of men’s underwear and swimwear, operating from the UK but shipping all over the world since 2007. Wild Milk is the latest addition to their portfolio of more than 20 men’s underwear collections on the site.
Jane says the trend for retro skivvies isn’t going away: “Indeed Jockey themselves produced a beautiful range called Retro a few years ago. We were very sad when it was discontinued but we do still have the very last stock available, now only in Small and XL in Azure, Mandarin, Fuchsia, Navy, Pistachio and Powder Pink with white trim. So men with the right size waist could wear something pretty much unique on the retro fashion scene!”
Deadgoodundies is an online only retailer stocking the best in designer men's underwear and swimwear from all over the world including: (in alphabetical order) Big Boys, Body Art, Bruno Banani, Bum-Chums, Clever Moda, Doreanse, Ergowear, Gregg Homme, HOM, Jockey, Joe Snyder, MANstore, Mundo Unico, Olaf Benz, Pikante, Roberto Lucca, Sloggi and Wild Milk. DGU stocks everything from thongs and strings to briefs, hipsters and shorts as well as selected loungewear, socks, T-shirts and more from their bestselling brands.
DGU are incredibly media friendly and always have high res images for fashion pages and samples for photo shoots as well as expert comment and market insight from partners Adam Davies and Jane Garner.
For more information contact DGU PR Jane on 01743 271615 (international +44 1743 271615) or email pr(at)deadgoodundies(dot)com.