min to Host Breakfast with the minsiders December 13 in NYC; What Do Advertisers Want (and Need) From Media Brands in 2014?
New York, NY (PRWEB) December 05, 2013 -- On December 13 min will present its acclaimed breakfast with the minsiders series at the Yale Club in New York City. From 8:30 – 10:00 a.m., we convene leading agency executives and major publishers for a think tank on what advertisers want a need from their media partners as everyone hits the starting blocks for 2014.
min presents this unique series as an open forum, no-holds-barred discussion between industry experts, each focused around a different, burning topic. Attendees learn what top media experts are succeeding at, struggling with and envisioning around the corner. It is an honest, live exposé about the direction of the media industry.
We’ll cover these timely issues:
-Is the RFP process between buyer and seller broken?
-Are magazines losing the war over scale across screens to TV and Web media brands?
-What assets and unique features are buyers expecting from integrated programs in 2014?
-Is the rise of content marketing a threat to traditional media and traditional ad budgets?
-Where are the media dollars shifting in 2014? Is print still bleeding?
-How can magazine brands retrieve lost print dollars with their digial initiatives?
-Are companies like Google, with their increasingly targeted advertising solutions, eclipsing the ability of magazine brands to efficiently deliver audiences?
-Can programmatic and premium coexist?
-Mobile and tablet—Are advertisers ready to buy in to publisher initiatives?
Speakers Include:
-Laura Frerer-Schmidt, Publisher, Women's Health
-Karen Kovacs, Publisher, People
-Scott Kruse, Managing Partner, Director of Print, GroupM
-Jamie Rubin, SVP, Group Media Director, Deutsch NY
During the December 13 Q&A breakfast, the speakers will discuss if agency executives really believe magazine brands have succeeded in retaining their cachet in a cluttered market of cross-media competitors, and what publishers think of brand and agency efforts to become publishers themselves. The speakers will also answer any questions the attendees have.
To register for the event, visit: http://www.minonline.com/minsider_Dec2013/.
For any questions regarding Breakfast with the minsiders, contact Marly Zimmerman at mzimmerman(at)accessintel(dot)com.
Breakfast with the minsiders is presented by min, the industry's trusted source on the consumer and b2b magazine business. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. For more information, visit minonline.com.
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Marly Zimmerman, min, http://www.minonline.com, +1 301-354-1703, [email protected]
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