Claritics' User Intelligence Insights
Claritics’ User Intelligence platform analyzes data from across social, mobile, and web channels in real-time, allowing companies to continuously improve their customer acquisition, engagement and monetization efforts.
Newark, CA (PRWEB) December 04, 2013
Systems in Motion (SIM), a leading provider of enterprise technology consulting and solutions, has acquired Claritics, a leading provider of Big Data User Intelligence for mobile, social and enterprise SaaS applications. The Claritics platform and packaged analytics solutions will accelerate SIM’s data services business, enabling SIM to provide real-time analytics and advanced Big Data solutions to enterprise customers.
Claritics’ cloud-based User Intelligence platform analyzes data from across social, mobile, and web channels in real-time, allowing app developers, marketers, product managers and others to continuously improve their customer acquisition, engagement and monetization efforts. The platform’s feature set includes user segmentation, funnel analysis, cohort analysis, an A/B testing framework, and more.
“This strategic acquisition directly aligns with our focus on providing differentiated technology and data driven solutions to our customers,” said Neeraj Gupta, CEO of Systems in Motion. “The Claritics team’s expertise and vision in building a scalable user intelligence platform using open source Big Data technologies will help SIM design and build innovative, high value big data solutions for our Fortune 500 customers.”
“The Big Data market is rapidly evolving, and platforms that provide the ability to build configurable analytic solutions along with flexible deployment models will be very attractive for enterprise customers,” said Raj Pai, CEO of Claritics. “SIM’s thought leadership and innovation-focused approach to customer problems will benefit greatly with the acquisition of the Claritics platform.”
"SIM's customers are looking for real time analytics, data discovery and data mining solutions, and there is strong demand for a pre-integrated Big Data and analytics-ready cloud platform," said Jay Bala, Claritics’ CTO and co-founder. As part of the acquisition, Jay will be joining Systems in Motion to head the company’s Big Data Lab.
Terms of the acquisition were not disclosed.
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About Claritics
Claritics is a big data user intelligence platform for social, mobile and enterprise analytics applications. Claritics provides packaged ‘analytics solutions’ that enables marketers, and product owners to quickly drive value from user campaigns related to social and mobile initiatives. The Claritics platform is offered in flexible deployment models including an easy-to-use, cloud based subscription service or a private cloud service for larger enterprises or SaaS providers. For more information, visit http://www.claritics.com.
About Systems in Motion
Systems in Motion is a leading provider of enterprise technology consulting and solutions that leverage a powerful new onshore model for delivering differentiated outcome-based services. These solutions focus on application development, information management and testing services, delivered using an Agile development methodology that dramatically improve time to market and ROI for their customers. For more information, visit http://www.systemsinmotion.com.
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