During Busiest Photosnapping Season, Lifecake Gives Families a Safe, Private Alternative for Sharing Special Moments

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Survey shows more than half of american and british parents want a more private way to share photos of their children.

While sharing photos and videos on the major social networks can leave many parents feeling uneasy, a new service called Lifecake (http://www.lifecake.com) offers families a private, safe and exceptionally easy way to share photos and videos with an intimate circle of family and friends.

“Families snap more photos during the holidays than at any other time of the year,” said Nick Babaian, Lifecake co-founder and CEO. “But they struggle with how to share them easily and most importantly, privately. Photos get buried in mountains of email and you can never be 100% certain who is looking at photos on social networks.”

With Lifecake parents have total control over who sees photos of their children. Family and friends are invited to view, and even add photos and comments to a beautifully designed and ad-free timeline. The timeline automatically sorts photos by date and highlights the most engaging moments, like holiday gatherings.

Lifecake recently conducted an anonymous, unbranded survey online of 1,166 parents in the US and UK with smartphones and children under the age of 6. When asked about the biggest challenges of storing and sharing photos and videos with loved ones, here’s what respondents said:

•They have a lot of photos: 89% said they captured a lot of photos and videos of their children
•They don’t want to lose them: 81% said they wished they had some way to keep photos safe.
•Photos are not well organized: 78% said they wished they had a simple way to organize and store photos
•They want to share photos privately: 56% said they needed a way to share photos, videos and other content of their children with only select family and loved ones

The Lifecake founders wanted to make their service easy for the whole family to use on nearly any device. Even grandparents can participate in the celebration of new baby arrivals, baby’s first picture with Santa, and everyday memories when they can’t be there in person.

The Lifecake application is available in English globally for Android devices on Google Play, for iPhone and iPad in the Apple App Store, and for computers at http://www.lifecake.com. Lifecake gives members free space for about 1000 photographs and an hour’s worth of high quality video. Members can purchase more space for $36 per year.

In the spirit of the holidays, Lifecake is offering a free storage upgrade (up to 10GB) to anyone who joins Lifecake and invites at least three friends or family members to share photos before December 23, 2013. Simply visit http://www.lifecake.com to get started!

About Lifecake (@lifecake/http://www.lifecake.com)

Lifecake was born when one of the founders travelled 6,000 miles to be at the birth of his nephew. The experience was amazing, but upon returning home, the distance felt enormous. He wanted to feel more connected and soon found others who felt the same.

The start-up team of parents, uncles and godparents worked together previously at some of the biggest names on the Internet – including Skype, Qualcomm, Yahoo! and Microsoft - and are based in London, England. Lifecake is backed by Balderton Capital, one of Europe’s leading venture capital firms and backers of successes such as MySQL, Betfair, and Yoox.

Visit Lifecake on Facebook: http://www.facebook.com/lifecake.

For a Lifecake demo video, and other company information, visit http://www.lifecake.com.

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Ali Winkle
Just Drive Media
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