5 Laws of Stratospheric Success for Delivering Profitable Wireless Broadband in Africa

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Broadband, telecom and WiMax business expert Ms. Madhavi Natukula spoke about how SURE! (a Magnaquest product) can be the enabler of the 5 Laws of Statospheric Success, i.e., Value, Compensation, Influence, Authenticity and Receptivity for delivering profitable wireless broadband in Africa, which revolved around a world-wide bestseller, “The Go-Giver”, co-authored by Bob Burgan and John D. Mann.

The recently concluded WiMAX Africa 2013, an internationally-important event highlighting opportunities, challenges and strategies involved in operating a profitable WiMAX network in Africa, was electrified by a talk that revolved around a world-wide bestseller, “The Go-Giver”, co-authored by Bob Burgan and John D. Mann.

Adopting the core idea of the internationally acclaimed work, “5 Laws of Stratospheric Success” to WiMAX, Ms. Madhavi Natukula, a Broadband, Telecom and WiMAX business expert from India, stressed on the need for creating a strong culture in any organization to become globally relevant and successful.

The event, aimed at presenting opportunities for participants, operators and vendors; to socialize, meet, exchange ideas and develop business and cooperative relationships. It was held at the Cape Town International Convention Centre, that began with Ms. Madhavi’s talk, provocatively titled: “5 Laws of Stratospheric Success for Delivering Profitable Wireless Broadband in Africa”, which remained the biggest talking point throughout the event.

WiMAX Africa 2013 was organized by the WiMAX Forum®, a global body that certifies and promotes the compatibility and interoperability of broadband wireless products based on IEEE Standard 802.16. Over 150 telecom operators, equipment manufacturers, government organizations, solution providers and media representatives attended the event. It was held a day before the opening of the Informa Telecom and Media’s AfricaCom, the largest African telecom exhibition and conference.

The focus of the Operator Summit was to support the African operator community in developing and managing profitable growth of WiMAX and multi-platform network deployments.

“Everyone wants to know the secret to drive business and help all stakeholders associated with you to drive their businesses to greater heights. This being the core philosophy of SURE!, the end-to-end Subscription Lifecycle Management product from Magnaquest, I spoke about this book which I passionately believed had within it the secret for success for Africa’s WiMAX world. The authors Burgan and Mann had written this book for the entire world, but I found it particularly relevant to Africa’s WiMAX eco-system,” said Ms. Natukula.

“The response of all delegates to the talk was amazing and electrifying. It proves that you can ignore your desire to take something upfront as a way of winning and focus on what you can give; and still make an impact."

“The Five Laws of Value, Compensation, Influence, Authenticity and Receptivity held center-stage for discussions throughout the event. It made a difference; everyone was kinder, nicer and business boomed with more smiles,” Ms. Natukula said.

By the time she concluded her talk saying SURE! can be their enabler as described in the book, given that it was designed based on enabler-characteristics, she had the audience enthralled and eager to listen to her more, especially about her company and product.

“The fact that I did not use the opportunity to sell my product, or brand my company; and it was not a stunt but a sincere effort to put their success first – ensured I had a plethora of opportunities later on. SURE! serves over 150 customers in 25+ countries, enabling millions of subscribers. We are ready to solve WiMAX operators’ challenges; and yes, we believe in ‘the 5 Laws of Stratospheric Success’. That is how we drive our business,” she added.

EMAIL: madhavi.natukula(at)magnaquest(dot)com


HER BLOG: http://www.experiencesure.com/blog/entry/get-max-from-wimax

HER PPT: http://www.slideshare.net/experiencesure/5-laws-of-stratospheric-success-for-delivering-profitable-wireless-broadband-in-africa

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