Pure Home Revolutionizes the Home Furnishings Marketplace with New Patented Design Tools and Technology

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With patented design tools and contextually relevant product recommendations, Pure Home enables online consumers to turn their dream spaces into realities.

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“Our goal is to create a breakthrough user experience that instills buying confidence in consumers"

Pure Home launches as an e-commerce design platform that brings the $147 billion home décor and interior design industries into the twenty-first century. Seed funding for the business has been sourced from industry veterans including top furniture manufacturers, dealers and executives who collectively see a need for greater collaboration up and down the supply chain, technology that keeps pace with consumer shopping behavior and more efficient delivery of manufacturers’ complete product lines to the retail marketplace.    

Pure Home has long recognized that home décor presents unique challenges to the consumer: products are relatively expensive, coordination of style and color across vendors requires imagination and consumers live with the results of their decisions, happily or not, for years.

“Our goal is to create a breakthrough user experience that instills buying confidence in consumers,” says Pure Home Founder and CEO Barry Abraham. “We do this by providing them with the most advanced technology in the home décor industry, giving them access to thousands of traditionally hard-to-find products from the nation’s marquee brands and bringing harmony to the manufacturer-dealer-consumer relationship. It’s a win-win-win.”

Pure Home’s tools and offerings mimic the design and buying process commonly offered by interior designers, yet all of Pure Home’s services are available online and free of charge. Pure Home also offers consumers a visually rich search environment, carefully curated room views and product choices consistent with the identified style preferences of the individual shopper.

“The Pure Home platform was built to champion a cause—empowering shoppers to express themselves, enjoy the design and curating process and make confident purchasing decisions," says Pure Home Chairman of the Board Ted Ackerley. "Consumers know what they like. Our mission is to help them navigate the millions of options, identify their style and find the items that make them happy.”

Pure Home’s technology platform incorporates a patented product recommendation engine, machine learning technology and a specialized set of algorithms, much like popular matchmaking [dating] sites, to deliver contextually relevant product recommendations. Relevant recommendations lead to idea breakthroughs and sales. Pure Home uses 42 unique attributes including: style, color and color palette, to help identify and articulate the style and functionality “wish lists” of its shoppers. As shoppers browse, the learning technology enables them to accurately articulate their individual style while also coordinating products and colors for their living spaces. This turns shoppers who are curious into shoppers who are empowered. Patented contextual search technology gives Pure Home a durable advantage in the marketplace, along with the flexibility to create additional user experiences based on color, style and other product attributes.

Pure Home offers consumers an extensive selection of products from the nation’s top brands. Its tools and services are ideal for consumers looking for a single item, as well as those looking to coordinate across vendors for larger projects. Consumers are never limited to their own expertise and imaginations. Tools such as Design Space give consumers the ability to create storyboards of their favorite products and colors. The storyboards can be shared socially so shoppers can confirm style, colors and product selections with a community of like-minded home décor enthusiasts. Consumers are also provided with matching product and color recommendations based on profiles created by experienced interior designers and architectural colorists. Shop by Vibe offers thousands of design images and allows consumers to find products and designs that match their overarching style vibe. Design Space, Shop by Vibe and product recommendations give consumers instant feedback on how their design elements will interact and coordinate, all before making a buying decision. These tools turn the design process into a gaming experience.

Pure Home is not only challenging the status quo of the home furnishings market; it is also revolutionizing traditional e-commerce by offering a “Buy Local” option that connects consumers with local dealers. Pure Home currently works with over 300 of the top furniture and design manufacturers in the country, and new products and color options are introduced on the site daily. Pure Home has aggressive plans to continually raise the bar on the consumer shopping experience through its investment in new technologies and interactive shopping experiences.

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Jody Green
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