"I simply love making readers happy," says "The Santa Switch" author, Laura Lee Scott. "While that's difficult to quantify, the joy I receive from giving easily rivals any promise of future sales."
Portland, OR (PRWEB) December 19, 2013
What's it take to become a successful indie author these days? As always, a great concept, strong writing, and dogged perseverance -- but, according to Laura Lee Scott, Portland-based author of "The Santa Switch" holiday book series, once published, a healthy dose of generosity is also key. "I believe 'success' -- no matter how it's measured -- starts with a willingness to be fully invested in heart, mind, and pocketbook," says Scott, who has donated well over 100 hardcover copies of her award-winning children’s picture book since its publication just before Christmas of 2012. "Perhaps because the theme of 'generosity' is central to my book, as well as to the holiday season in general, I feel a strong sense of personal satisfaction in the ability to gift 'The Santa Switch' to those I know will truly appreciate it. In addition to heightening awareness and interest -- which, in turn, generates more reviews and sales -- I simply love making readers happy. While that's difficult to quantify, the joy I receive from giving easily rivals any promise of future sales."
For newly self-published authors, most of whom have footed the inarguably hefty bill for their book's creation and publication themselves, giving away freshly-minted copies may feel somewhat counter-intuitive -- even painful, at first. However, without the backing of a traditional publishing company's advertising/marketing department, indie authors are wise to incorporate as much book giving as possible into their overall publishing budget. "One has to give to get," says Scott, who’s been writing professionally for nearly 25 years. "In addition to sharing books with store owners, buyers, reviewers, and distributors, I'd suggest doing giveaways on social media, at signings, and just out running errands. In fact, my favorite is to hand a book to a complete stranger as a random act of kindness...usually, in line at a coffee shop or in a grocery store, or when I hear about a child or family going through a crisis. In addition to spreading the word, and hopefully, inspiring some favorable reviews, it's simply a very rewarding way to connect with readers."
With her brightly illustrated book about a hip, capable, modern-day Mrs. Claus already selling at over two dozen store locations, as well as on http://www.jessicaclaus.com, iTunes (https://itunes.apple.com/us/book/the-santa-switch/id761308313?mt=11&uo=4), and Amazon (http://www.amazon.com/dp/B00GO36GE6), Scott's strategy of ample giving seems to be paying off. What's more, favorable reviews for "The Santa Switch" have been plentiful from Christmas fans and literary reviewers alike. (For a recent review, check out http://www.bookroomreviews.com/2013/11/17/book-review-the-santa-switch-writen-by-laura-lee-scott-illustrated-by-cheryl-crouthamel/.).
To Scott, who also reads "The Santa Switch" in as many classrooms and kid-friendly settings as possible throughout the holiday season, generosity is as much of a "state of mind" as it is a marketing strategy. Case in point: the seasoned writer donates $1 of every hardcover sold throughout the 2013 holiday season on http://www.jessicaclaus.com, as well as at all Market of Choice’s Oregon locations, to the Children’s Center (http://www.childrenscenter.cc/), a non-profit medical assessment facility working to help victims of child abuse and their families in Portland. She has also donated numerous books to various charities, toy drives, and libraries. "It’s one of the reasons I chose the self-published route in the first place," Scott adds. "I get to make creative decisions that can potentially make a lasting difference. And, that's real success to me."
Scott will be signing books in the Portland metro area at Market of Choice (West Linn) on Saturday, Dec. 21 from 1 p.m. - 5 p.m. and at Made in Oregon (Washington Square Mall) on Sunday, Dec. 22 from 10:00 a.m. - 1:30 p.m. For a complete list of stores carrying "The Santa Switch," go to http://www.jessicaclaus.com. The next title in "The Santa Switch" holiday book series, "A Trip for Mrs. Claus," is slated for publication in early summer of 2014 by Scott's imprint, Passionflower Press.