User Friendly Media Expands Executive Team, Names Shannon McBride to Newly Created Sales Role

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Shannon McBride joins User Friendly Media to drive the company's mobile marketing effort forward.

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User Friendly Media, a leading provider of media and marketing solutions for local and small businesses, has named Shannon McBride as Vice President of Sales.

McBride will be based in Denver, CO and will report to Bruce Howard, User Friendly Media president and CEO. McBride's primary responsibilities will center on developing and executing growth strategies, with a particular emphasis on mobile marketing.

"We are incredibly fortunate to have Shannon join us," said Howard. "I'm certain she’ll add enormous value as we bring to market the company's wide-reaching mobile and digital media platforms and utilize her business development expertise to further support the company's market expansion throughout the country.”

McBride joins User Friendly Media with a wealth of business development and sales experience. Most recently she was Senior Vice President, Mobile Marketing and Sales for Toronto-based VoodooVox, Inc., a leader in performance based mobile advertising. Prior to that, she worked at Dex Media in various roles, including sales, marketing and product development.

Previous employers include, AT&T and Local Matters Inc. At AT&T Shannon was part of opening the Denver office and was recognized nationally by AT&T for her sales leadership performance. Shannon has an MBA from the University of Denver and Competitive Strategy Certification from Wharton.

About User Friendly Media
User Friendly Media boasts a portfolio of print, digital and mobile marketing solutions for small business. The company's product suite includes 36 print directories, App Express, a mobile app builder, Huzzah, a cutting-edge digital customer loyalty platform and, one of the fastest growing local business directory websites in the country. It’s a portfolio company of media industry merchant bank Veronis Suhler Stevenson.

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Greg Garrick
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