Rise of the Revenue Marketer: An Executive Playbook
Debbie’s book is unique because it is one of the few with a marketing orientation that makes sense to salespeople. She has produced a masterpiece that resonates across the sales and marketing divide," notes Jonathan Farrington, CEO of Top Sales World.
Atlanta, GA (PRWEB) December 19, 2013
The Pedowitz Group (TPG) announces, Debbie Qaqish’s book, Rise of the Revenue Marketer®: An Executive Playbook, is a gold medal winner in the 2013 Top Sales World Awards contest. Principal and Chief Strategy Officer for TPG, Debbie competed against 10 other deserving book authors to take home the gold. In addition, Debbie’s blog post, The Secret Weapon for Sales: Revenue Marketing! received a bronze award.
Rise of the Revenue Marketer” helps marketing executives understand their evolving role as revenue generator and change agent in the revenue equation. Unlike other books, Debbie uses the real voices of 23 top marketing leaders to tell her story. Executives from companies like Citrix, Sage and CommScope share their trials and triumphs on their journey.
“Winning this award is truly one of the highlights of my entire career,” notes Debbie. “The fact that a marketing book was voted first place in a global sales awards contest validates the Revenue Marketer’s Journey and the premise for my book.”
"Barriers between sales and marketing are finally coming down, and the relationship is becoming legitimized. The most successful companies on the planet now recognize the need for harmony, and are thriving as a consequence. Debbie’s book is unique because it is one of the few with a marketing orientation that makes sense to salespeople. She demonstrates her very wide commercial bandwidth, and sophisticated writing skills by producing a masterpiece that resonates across the sales/marketing divide,” said Jonathan Farrington, Senior Partner at Jonathan Farrington & Associates and CEO of Top Sales World.
Order Rise of the Revenue Marketer from The Pedowitz Group: HERE OR Amazon: HERE.
About Top Sales World Awards 2013
Now in its fourth year, Top Sales World Awards, pay tribute to the best in class on a global basis in select categories. The brainchild of Top Sales World (TSW) CEO Jonathan Farrington, Top Sales World Awards exploded in growth this year, receiving almost 800,000 individual votes from 178 countries. Over 50 nominations were submitted in with 10- 12 finalists selected in 12 categories. The public vote accounts for 50% of the overall scores. The other 50% is based on TSW’s expert-judging panel, who are hand selected each year from TSW’s team of contributors and other industry experts from PR, marketing and sales. For more information about the awards visit: http://topsalesworld.com/topsalesawards/
About Debbie Qaqish
Debbie Qaqish is principal partner and chief strategy officer for The Pedowitz Group. A nationally recognized thought leader, she has 30+ years of sales and marketing experience and is a leader in helping organizations connect marketing to revenue. Debbie is a pioneer in marketing automation – first as a beneficiary of the technology and now as an advocate and expert. She was named one of the Most Influential People in Sales Lead Management for the last three years, as well as one of the Top 20 Women to Watch. She coined the term “Revenue Marketer” in 2010. Debbie is working on her Ph.D. In addition to publishing her first book, “Rise of the Revenue Marketer,” she frequently writes and is interviewed for articles appearing in publications such as DMNews, CMO.com, Chief Marketer and Sales and Marketing Management Magazine.
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency (TM). A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation (TM), the company has helped over 1,100 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 30 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers, visit http://www.pedowitzgroup.com, call us at 855-REV-MKTG or visit Revenue Marketer Blog.
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