Industry Experts, Deere Park Association, Close 53-Year-Old Gerdt Furniture Store with Massive Going Out of Business Event
Indianapolis, IN (PRWEB) July 16, 2013 -- Gerdt Furniture liquidated all inventory and went out of business after serving the area for 53 years. The sale was conducted with the assistance of Deere Park Association, the nation's leading home furnishings consulting firm.
To insure every Gerdt customer received the same personalized attention that Gerdt provided for over five decades, Deere Park provided extra staff and resources to assist the Gerdt Furniture employees.
Advertising and marketing for the event was directed by Focus Media Company, (http://www.focusmediacompany.com) using broadcast television, direct mail and ROP newspaper ads. Advertising expenses for the event where held to under three percent of sales and generated well over one years business, over $6,000,000 in sales, for the 10 week period.
The massive Gerdt distribution center, formerly servicing three Gerdt Stores, was left in broom clean condition three weeks before the final day of the event at the last remaining Gerdt store. When the Sale was over, no inventory remained in any location of Gerdt Furniture, all customer orders were delivered, and all service completed.
About Deere Park Association:
Deere Park Association (http://www.dpa-inc.com) is recognized by independent research as one of the largest and most experienced consultants working exclusively in the home furnishing industry. It is a privately owned company with a history of operations in the furniture business dating back to 1900.
No project is too large or too small. Services include:
- Specialty Planned Events
- Inventory Liquidation
- Store Closings
- Going Out of Business
- Cash Raising
- Moving or Retirement Sales
- Business Restructuring
Home furnishings dealers have confirmed that Deere Park Association is a company that has "a proven record of successful projects."
For additional information, contact Jim Bullock of Focus Media Group at 847 714 1212.
Jim Bullock, Focus Media, http://www.focusmediacompany.com, 3174423841, [email protected]
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