Demo Duck Explainer Video Generates $21,000 Per Month in New Income for Web Service
Chicago, IL (PRWEB) July 11, 2013 -- Online video is growing in popularity. Over 3 billion videos are viewed on YouTube every day, and businesses are starting to catch on. In fact, according to Forbes, 75% of executives watch work-related videos on business websites at least once a day. Crazy Egg decided to capitalize on this trend and produce an animated video to explain their business, enlisting Demo Duck, a Chicago-based company specializing in explainer video production, to help.
The video they created is just over 2.5 minutes long and shows viewers why they need the service and how it works. Instead of reading about the product, visitors can now see it in action. After placing the video at the top of their homepage, Crazy Egg realized a 64% increase in conversion rates which led to $21,000 per month in extra revenue.
To watch the explainer video, visit: http://demoduck.com/portfolio/crazy-egg-explainer-video-case-study/.
According to Neil Patel, the co-founder at Crazy Egg, he wasted tens of thousands of dollars on videos that didn’t convert well. "When I first started creating explainer videos, I took the easy route by hiring a big company to create our video and script," says Patel. Now he says "the most important part of a video is the script and not the actual video quality. Whether you have a high quality video or a mediocre one, if the script isn’t good it won’t convert well."
Andrew Follett, the Founder at Demo Duck and Video Brewery, has seen other companies like Dropbox, ZenCash, and Dollar Shave Club use a landing page video to generate a significant return on investment. "Crazy Egg’s video is just one example of how online video can be used effectively. And it’s not just for web services, an explainer video can be be a successful marketing strategy for companies of all types," says Follett.
Find more landing page video examples at: http://demoduck.com/landing-page-video/.
You can also find animated video samples at: http://demoduck.com/animated-video/.
As the popularity of online video continues to rise in the business community, expect to see explainer videos on an increasing number of homepages. While the results may not always be as overwhelming as those experienced by Crazy Egg, the potential exists.
About Demo Duck: Demo Duck is a small team with big ideas located just outside Chicago. They create handcrafted explainer videos for companies small and large including Lowe's, Panasonic, Trulia, and more. Learn more about Demo Duck at: http://demoduck.com/
Laura Mancini, Demo Duck, http://demoduck.com, 312-288-8497, [email protected]
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