The algorithm is complicated, with many moving parts.
Atlanta, GA (PRWEB) July 02, 2013
Everspark Interactive announced the creation of a webinar series for lawyers this week. The series will teach lawyers everything they need to know about SEO, or search engine optimization.
Everspark Interactive is a local digital marketing and SEO firm that has worked extensively with law firms across the country. SEO is the practice of optimizing websites to improve how easily potential clients find them when searching for common keywords. Everspark's SEO work can make a crucial difference for law firms in competitive niches.
According to Chris Watson, Principal of Atlanta based Everspark Interactive, many law firms find themselves paying for so-called SEO work that doesn't get results – or even makes things worse.
“The problem is that lawyers aren’t informed enough to know if they are being misled,” Watson said.
Watson says the new webinar series is aimed at “non geek” lawyers.
“The algorithm is complicated, with many moving parts," Watson said. “If a lawyer is handing over thousands of dollars, they need to know how to keep score, what the truth really is and not accept excuses like ‘the algorithm changed’ from their SEO partners.”
The Essential Legal SEO for ‘Non Geeks’ Webinar Series started last week, with a strong turn out and will be running over the next 5 months. The series includes five live sessions on topics like link building and video SEO. Each session will be held twice to accommodate lawyer schedules, and is recorded so registrants can watch it later.
Webinar 1: Keeping Score – Lawyer Training for SEOBook Tool Bar
Tuesday – June 25 @ 2:00 pm (est)
Wednesday – June 26 @ 4:00 pm (est)
Webinar 2: Link Building (That Works) – Post Google Penguin Updates
Tuesday – July 24 @ 2:00 pm (est)
Wednesday – July 25 @ 4:00 pm (est)
Webinar 3: Google + Local – Set Up and How to Rank Your Law Firm Locally
Tuesday – August 21 @ 2:00 pm (est)
Wednesday – August 22 @ 4:00 pm (est)
Webinar 4: Getting a Lawyer Video to Top Rank on Google
Tuesday – September 24 @ 2:00 pm (est)
Wednesday – September 25 @ 4:00 pm (est)
Webinar 5: Legal PR and Content Strategies that Work
Tuesday – October 22 @ 2:00 pm (est)
Wednesday – October 23 @ 4:00 pm (est)
Everspark Interactive is an Atlanta SEO company and digital marketing firm. With a hand picked team of the brightest marketing minds in the country, Everspark creates gripping, engaging content that drives web traffic – and dominates search engines. They can be reached at (770) 481-1766 or eversparkinteractive.com.