TagMan Appoints Thomas Hammell as Vice President of North American Sales to Drive Next Phase of Growth
New York (PRWEB) July 09, 2013 -- TagMan, a global leader in tag management systems (TMS), today announced it has appointed Thomas Hammell as Vice President of North American Sales. Mr. Hammell will be responsible for TagMan’s North American revenue growth and solution selling strategies as TagMan continues to expand beyond its core TMS offerings to include marketing attribution, tag powered marketing data capabilities and marketing services.
Thomas Hammell joins TagMan with fifteen (15) years of enterprise sales experience at industry pioneers Endeca (acquired by Oracle,) Trilogy, and Akamai. At TagMan, Tom will drive continued adoption of TagMan’s Marketing Data Platform, combining this with a consultative approach as customers increasingly look to TagMan for industry best practices and insight from our marketing services organization. Mr. Hammell most recently served as Vice President of Sales for Princeton Power systems for their high-performance power electronics products and services, where he was responsible for revenue growth in the U.S. Mr. Hammell holds a Bachelor’s Degree in Computer Science from Princeton University.
Hammell’s appointment comes on the heels of TagMan’s 22nd consecutive quarter of revenue growth and at a significant time in the industry’s lifecycle when first-generation tag management customers’ needs are evolving from seeking primarily tag management oriented website performance gains to also wondering how they can access and monetize the marketing data collected and unified by tag management systems.
“I’ve witnessed several waves of technologies over the last decade that have rewritten how ecommerce and marketing professionals improve website performance and drive revenues in a significant way. I’m excited to join TagMan, which has helped marketers take control of complex tagging processes since 2007, for this next evolution of helping marketers harness the unique real-time data those same tags provide” said Mr. Hammell.
“We are excited to have Thomas Hammell lead our North American sales efforts. Thomas brings an advanced skillset of building relationships and understanding our customers’ unique business needs and ultimately how to deliver solutions that will help them drive marketing effectiveness and increase revenues through tag management.” said Wolf Allisat, CRO at TagMan.
About TagMan:
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of ecommerce, web analytics, marketing data and ePrivacy. With TagMan, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel and Hospitality, Retail, CPG, Consumer Electronics, Financial Services, Pharmaceutical and Telecom make TagMan the go-to partner for dramatically increasing marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Vodafone, John Lewis, Virgin Atlantic, Debenhams and lastminute.com. Find out more at: http://www.tagman.com
John Major, Propeller, +44 2033015353, [email protected]
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