Marketers are increasingly using content marketing to engage consumers with compelling materials that educate, inform, entertain and guide them along their buying journey
Toronto, Canada (PRWEB) July 11, 2013
New data compiled by Uberflip suggests content marketing is having an important impact on the way consumers interact with brands. According to the Content Marketing Association, 68% of consumers read content from brands they love. Uberflip’s latest infographic explores the ways in which B2C companies are leveraging content marketing tactics, including common objectives, preferred promotion tools, metrics, and success cases.
“Marketers are increasingly using content marketing to engage consumers with compelling materials that educate, inform, entertain and guide them along their buying journey,” says Neil Bhapkar, VP of Marketing at Uberflip. “It’s important to move beyond the buzz and look at what we marketers are doing as an industry in order to learn from key trends and success cases.”
-78% of CMOs think that the future of marketing is in content marketing (Sprout Content).
-86% of B2C marketers use content marketing (CMI).
-B2C marketers are relying on social media, blog posts, and videos to drive results (CMI).
-Facebook is the most popular platform for B2C marketers, unlike B2B where LinkedIn is the leader (CMI).
Data sources for the infographic include the Content Marketing Institute, Content Marketing Association and Forbes.
Uberflip makes it easy to enhance, share, and track content on tablets and other devices. Within minutes, documents are converted into page turn experiences where leveraging links, video and social media integration is just the beginning. Uberflip's page flip software helps companies save costs and make money through new marketing channels.