That’s Biz Survey Proves that “Restaurant Stakeout” Is Right
Bloomfield Hills, MI (PRWEB) July 18, 2013 -- Dave Gonynor, CEO of That’s Biz, has released the results of a survey which prove that reality shows like “Restaurant Stakeout” and “Restaurant Impossible” are right when they place so much emphasis on staff training. Many of the company’s clients are plagued by a single customer who has an unhappy experience and uses online resources such as Facebook, Yelp, and Trip Advisor to immediately post negative reviews. As demonstrated in these shows, though, restaurant owners who want to improve the customer experience face the challenge of identifying what customers hate more - poor service or a poor meal.
That’s Biz can finally provide a definitive answer to this question. Since 2006 the company has processed thousands of guest surveys on behalf of its restaurant clients. In analyzing the survey data across all restaurants, the company recently uncovered some startling results.
That’s Biz found that 95% of the time restaurants received the best scores from customers who mentioned “friendly or great service” in their comments, even though they also described their meal as “poor or bad.” On the other hand, when customers commented that the meal was great but the service was poor, 80% would give less than the best scores.
These results were based on scores related to "The Ultimate Question" which is, “How likely is it that you would recommend this restaurant?” Customers who answer with a 9 or 10 on this scale are more likely to become known as “promoters” of the restaurant.
“Our survey proves that the TV shows sometimes get it right,” commented Gonynor. “While we certainly don’t want to support the notion that delivering a poor meal is a good long-term strategy, we do want to point out the importance of ‘friendly or great service.’ These shows are right on track when they show chaos reigning in the kitchen but an attentive wait staff keeping customers happy until their meal arrives.”
That’s Biz will utilize these insights to help restaurant owners train their staff to motivate patrons to post positive reviews on the internet, while directing negative comments directly to a manager who can immediately rectify the situation.
About That’s Biz: Since 2006 That’s Biz has worked exclusively with thousands of restaurants across North America to promote their business through word-of-mouth marketing using online marketing tools such as Facebook marketing, email marketing and guest surveys. The company makes it easy for busy restaurant owners and managers to take advantage of these services by providing complete setup and management services at very affordable pricing. Visit the website and Facebook page or call 866-575-4769 for more information.
Dave Gonynor, That's Biz, http://www.thatsbiz.com, 248-855-7810, [email protected]
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