Pinterest Users Are More 'Loyal' Than Facebook Fans

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Think Big comments on a Social Times update and feels that Pinterest users are comparatively more loyal than Facebook fans because they follow only very limited number of entities on the platform.

As per an interesting update in the SocialTimes on 25 June 2013, while brands and companies find it harder to attract followers on Pinterest as compared to Facebook, they are more 'loyal' than Facebook users when it comes to showing support to the brands they follow.

Facebook users follow wider variety and higher percentage of brands. An average Facebook user follows around 130 entities while active Pinterest users are far more selective and don’t spread their 'likes' beyond 50 brands.

Samuel Junghenn, one of Twitter’s most followed SEO consultant Australia and the founder of Think Big – a niche online marketing company offering specialized SEO services feels that Pinterest users are selective because their feed can quickly become unmanageable if they follow too many entities. "Facebook’s edge algorithm is more sophisticated than Pinterest which shows the feeds of all your recent activities. While Facebook picks and chooses feeds for the user based on his recent activities, Pinterest shows all the latest updates made by the entities followed by users."

Samuel elaborates that this has actually worked in the favour of Pinterest as brands now perceive the platform as having a more selective and discerning group of users who are somewhat harder to please as compared to Facebook users. As such SEO professionals have to come up with interesting and innovative ways to goad fans to follow their clients’ pages on Pinterest.

Samuel went further with his analysis and explained that brands and companies trying to establish a strong presence on Pinterest have to follow promotional strategies that are radically different than those used for Facebook and Twitter. "Brands cannot aggressively promote themselves on Pinterest as they sometimes do on Facebook. From a purely SEO perspective, quality content is definitely the order of the day."

About Think Big

As one of the biggest online marketing companies in Australia, Think Big offers a number of innovative seo packages to clients spread across the globe.

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