Heyday Footwear + Pop Star Nash Overstreet Launch Collab NSHTY High Top Sneaker
Framingham MA (PRWEB) July 24, 2013 -- Hot Chelle Rae's guitarist, Nash Overstreet, has worn Heyday Footwear since 2011 after being introduced to Heyday Footwear CEO Darin Hager via a mutual friend, celebrity photographer Adrian Sidney. Nash has worn many exclusive Heyday styles but the NSHTY Shift was a true collaboration with Heyday. Heyday worked with Nash to match the colors of his mint green Fender guitar, the purple color he dies his hair and the chrome of his bling. Nash's BELIEVE Tour jacket and jeans match the NSHTY Shift. Initially created as a one off for Nash Overstreet while on Tour with his band Hot Chelle Rae on the Justin Bieber Believe Tour, the NSHTY high top is now available for pre order on HeydayFootwear.com and is expected to ship in September.
Currently out on Justin Bieber's BELIEVE Tour, they will be following with a set of their own tour dates in Asia, as well as supporting Carly Rae Jepsen later this year.
Hot Chelle Rae is set to release their 3rd album before the end of 2013, with the lead single (their 7th) dropping at the end of summer.
Heyday Footwear is the design driven, direct to consumer lifestyle brand for fresh, young and wired taste makers worldwide who share our passion to stand out from the crowd, whether on the street, in the board room or on the dance floor.
Founded in 2006 by footwear industry veteran designer and entrepreneur, Darin Hager, Heyday continuously breaks new ground not only with its design driven footwear for men and women, but in the worlds of vertical e-commerce, product placement, licensing, entrepreneurship and brand building.
Heyday is available ONLY from HeydayFootwear.com and not in stores. We cut out the middle man, lowering costs and leaving only the passion for creative design between the brand and the consumer.
Darin Hager, Heyday Footwear, http://www.heydayfootwear.com, 347 443 9329, [email protected]
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