eCommerce SMBs want the same data-driven marketing solutions used by large online retailers
Atlanta, Georgia (PRWEB) July 24, 2013
Springbot Inc., delivering an eCommerce marketing platform for the small and medium business (SMB) market, today announced the completion of a $3.0 million Series A investment round. Led by Atlanta-based TechOperators, the financing also included TTV Capital and increased participation by existing investors Nonami Investments, and Forté Ventures. The capital will be used to expand Springbot’s sales, customer service and software development teams, increase market awareness and accelerate customer growth. Springbot also announced that Dave Gould, partner at TechOperators, will join Allen Nance, technology entrepreneur, and Brooks Robinson, Springbot CEO, on the board of directors.
“eCommerce SMBs want the same data-driven marketing solutions used by large online retailers, but they need it to be a simple, fully integrated solution that makes the most of their limited time and budget while increasing their revenue and marketing ROI,” said Brooks Robinson, Springbot CEO. “Our Software as a Service marketing platform was designed specifically for eCommerce SMBs and integrates marketing analytics with the online marketing channels to recommend marketing actions and track the real-time return on investment.”
Founded in 2012, Springbot is a Gold Industry Partner of Magento, an eBay company, and has combined the power of marketing automation and marketing analytics to deliver its Marketing RoboticsTM service. Springbot uses shopping cart data to automatically generate customer and product segments, allows store owners to connect all their key digital marketing channels such as email, social and online ads into one simple dashboard, and then uses the latest big data and predictive analytics technologies to analyze purchases and marketing responses into a marketing action recommendations engine.
“SMBs are overwhelmed with marketing choices,” said Dave Gould, partner at TechOperators. “SMBs and specifically online retailers have historically had to piece together various marketing solutions, feel their way through their next marketing action, and had very little visibility into attribution across channels. Springbot addresses this challenge head-on by providing SMBs the same enterprise marketing strategies that big retailers use but delivered in a way that resource strapped online marketers can leverage.”
“Springbot is taking advantage of advancements in both the marketing tech and financial tech sectors to deliver a valuable service to its customers. We believe Springbot is an important component of an eCommerce marketing strategy and the company has a wide range of partnership opportunities in the eCommerce ecosystem, from hosting companies to payment processors,” said Mark Johnson, Partner at TTV Capital.
“Springbot is thinking beyond marketing automation,” said Allen Nance, technology entrepreneur. “Atlanta has emerged as a marketing technology cluster and Springbot is evidence that this cluster can create a bold idea, assemble a team, water it with seed feeding, and then grow it with venture capital.”
An early-stage venture capital firm, TechOperators was founded on the premise that proven operators make the best partners for technology entrepreneurs. Based in Atlanta, Georgia, the firm is led by an expert team of partners with decades of hard-fought operating success and experience founding, building and running world-class venture backed software companies. Extending beyond mentoring, TechOperators applies market-proven strategic and operational experience to drive growth during all stages of company building. TechOperators seeks entrepreneurs with bold innovative software solutions in cloud computing, cyber security, mobile computing, and marketing. For more information visit http://www.techoperators.com.
About TTV Capital
TTV Capital invests in technology-enabled financial services companies with sustainable business models and innovative products. Ultimately though, it’s the people in which we invest. We seek to partner with passionate entrepreneurs who understand success is about execution and having a motivated team that focuses on building great products and delighting customers.
Great businesses are not built overnight. It takes a passionate and dedicated team working hard to build a great company. TTV Capital is in the business of serving and supporting those teams. And we are passionate about helping them, we enjoy doing it and are completely committed to providing the resources, relationships and expertise they need to succeed. For more information visit http://www.ttvcapital.com.
Springbot delivers an eCommerce marketing platform to small and medium businesses (SMBs). Founded in 2012, Springbot is a Gold Industry Partner of Magento, an eBay company, and has combined the power of marketing automation and marketing analytics to deliver its Marketing RoboticsTM service. Our SaaS offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce SMBs need to drive more traffic, conversions and overall revenue. Springbot helps eCommerce SMBs grow their revenue by taking smarter, data-driven marketing actions. For more information visit http://www.springbot.com.