SmartSource Releases Two New eBooks for Marketing Service Providers and Agencies
Boston, MA (PRWEB) July 26, 2013 -- SmartSource, a leading B2B and B2C email and marketing automation service provider and a wholly owned subsidiary of Extraprise Group, today announced the release of 'Straight Talk About 4 Agency Secrets' and 'Avoiding MSP Roadkill Through Digital Disruption'. The eBooks shine a light on today's marketing challenges, while firmly taking tactical action to improve customer experiences.
'Straight Talk About 4 Agency Secrets' instructs how to tackle modern marketing issues head-on and create value for brands. For example, agencies say they work equally well with any email and marketing automation software solution. However, time is better spent when companies opt for email and marketing automation solutions designed for today’s multi-channel marketing agency—solutions that bring dynamic content and campaign workflows together to create a highly personalized and contextualized customer journey.
'Avoiding MSP Roadkill Through Digital Disruption' discusses how to increase MSP value to clients and business partners. MSPs are required to create a variety of content for the multitude of existing marketing channels. This content can’t stand on its own—it needs the right marketing automation software to create more personalized customer journey experiences, including using sophisticated data management, so that campaigns can pop across all channels and for all brands, driving action.
About SmartSource
SmartSource is a leading B2B and B2C multi-channel, email and marketing automation service provider, and a wholly owned subsidiary of Extraprise Group. SmartSource's multi-channel marketing platform enables marketing service providers, agencies and brand marketers to dramatically improve customer interactions. In addition to the platform, SmartSource provides operational services and support to accelerate success, along with an unmatched library of APIs to tightly integrate with other marketing applications for greater flexibility and scalability to achieve higher ROI. For more information, visit http://www.smartsourceonline.com/ or call 1-800-239-0239.
SmartSource and Extraprise are registered trademarks of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.
Media Contacts:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
Extraprise, Extraprise, http://www.extraprise.com, 1(888)424-6584, [email protected]
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