BellyBling Adds New Categories of Cartilage Earrings to Its Web Store
Urbana, IA (PRWEB) July 31, 2013 -- With the popularity of new, non-traditional ear piercings continuing to grow, online retailer BellyBling.net has added several new styles of cartilage earrings. The selection includes more than 50 new products for different ear piercings, such as tragus earrings and triple forward helix jewelry, as well as fake cartilage earrings and industrial barbells.
Rachel Hansen, BellyBling’s purchasing manager, says the e-commerce company has been working toward expanding the product selection beyond just belly rings.
“Belly rings have always, and will always be an extremely popular category for us, but we know we can tap some under-served markets by simply increasing the variety of body jewelry we offer,” said Hansen. “The popularity of ear cartilage piercings in particular has really taken off in the past year, so we’re bringing in new products to meet customer demand for these trendy new looks.”
An ear cartilage piercing is defined as a piercing performed on any part of the ear that is not the lobe. While cartilage piercing in the upper ear had limited popularity in the 90s, a wider variety of different cartilage piercings is quickly becoming more mainstream.
Because many types of cartilage earrings can be worn in different piercings, even in facial piercings, Hansen says the company chooses new products carefully to make sure they are offering the most versatile jewelry. They also group the cartilage earrings by gauge size on the website- 16 gauges, 18 gauges, and 20 gauges- making it easier for customers to select the right product for their piercing.
Cartilage earring sets are also becoming a popular trend, as they allow a customer to purchase three earrings in a set to be worn together. The triple forward helix jewelry sets in particular have been hot items for the company. A recent promotion via the BellyBling Facebook page garnered several thousand new likes within days, and continues to be a best-seller.
And for those that wish for a pierced cartilage look without the commitment, the company also offers several fake cartilage earrings, rings, and ring cuffs.
“We hear from customers that want that trendy look, but may be concerned that cartilage piercings could interfere with their active lifestyle, or a professional image for the workplace,” said Hansen. “The fake ear cuffs in particular have been very popular, and we’re working to bring in some more fake cartilage earrings and clip on cartilage items.”
Along with adding new products to the BellyBling website, the company has also been placing many of its new items on its Amazon.com store. More than 500 products are now available through the site.
“Selling on Amazon has been a great way to reach new customers that may not be finding us through online search or maybe aren’t familiar with our social media communications,” said Hansen. “We plan on continuing to add more items there as we add them to our regular BellyBling website.”
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About BellyBling.net
BellyBling is an e-commerce merchant owned and operated in Urbana, IA under parent company Clickstop, Inc. Focused on offering trendy, stylish body jewelry, BellyBling strives to make customer service a top priority, with the very best selection, value prices, and extraordinary service to every customer.
Lisa Kirchhoff, Clickstop, Inc., http://www.clickstop.com, 319-213-9775, [email protected]
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