The School of Internet Marketing Instructor Dan Maynard Explains Why Small Businesses Should be Using YouTube to Increase Revenue

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James Martell interviews renowned Video SEO expert on how YouTube should be utilized in a marketing strategy.

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When it comes to search engines, YouTube is number two, right behind Google ~ James Martell

When used properly, YouTube can be a powerful tool in getting the word out about your business faster than nearly any other social media network. In May 2011, YouTube reported on its company blog that it received more than three billion views per day. Just seven months later in January 2012, YouTube stated that figure had increased to more than six billion views per day*. That number continues to grow everyday and that means big money for businesses who utilize YouTube as part of their marketing strategy.

James Martell, VP of Business Development for The School of Internet Marketing, interviewed Dan Maynard, author of Video Traffic Adrenaline - Essential Guide to Generating Leads for Small Business, for his weekly podcast. Dan is an expert in video SEO with a focus on YouTube. He is renowned for developing top rankings in YouTube and teaches students to do the same as an instructor of Video Traffic Adrenaline at the The School of Internet Marketing.

During the podcast, Dan discussed the amazing benefits of including YouTube in a small business marketing strategy including:

  • Helping to not only establish, but to build brand awareness
  • Giving your business some personality by letting potential customers see you as a "real person"
  • Videos are extremely mobile-friendly - definitely more than text and can be easily viewed on small phone screens
  • Allowing a business to showcase products to a wider geographic audience
  • Marketing on a shoestring budget - the cost of creating videos is extremely low and can fit into any size marketing budget

Another important topic that Dan takes on during the podcast is getting videos ranked for keywords that will spell success. YouTube is so powerful to business owners because it allows them to drive large numbers of potential customers to your website - and then spend their money with you. Signing up for an account with YouTube is totally free and there are no costs for uploading videos and using keywords to optimize them and getting them noticed.

Dan gives a real-life example of the power of YouTube with a case study on an actual business owner who decided to designate the money he was spending each month on traditional advertising to create a video. Dan outlines why this was such a smart move for the business owner - and how he benefitted from it. This is real advice and experience that can be applied to any business' marketing plan.

"The right time to do video is now because cameras are so inexpensive and YouTube is free!" - Dan Maynard

"When it comes to search engines, YouTube is number two, right behind Google," said James Martell, VP of Business Development for the Internet School of Marketing. "People watch more than one billion views a day on YouTube mobile. This podcast will help a small business learn how to make their videos account for some of those views ."

Listen to the Podcast here:


About Dan Maynard

Internet marketer Dan Maynard has been doing search engine optimization since 1999 and currently he is the SEO College Director at, the world’s biggest Joomla template company. He can also be found on his website Dan enjoys teaching strategies related to SEO like how to optimize YouTube to get high rankings quickly. He enjoys the freedom and challenge of entrepreneurship while reaping the rewards associated with traditional businesses. Dan has a Bachelor of Commerce degree from McGill University with a specialization in marketing. Visit for more information.

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online for just $47 per month. Visit for more information.


James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

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