Merchants Coast-to-Coast Share Enthusiasm for SMS Masterminds

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Merchants utilizing the national network of SMS Masterminds' certified Masterminds, or mobile and loyalty marketing experts, are seeing great results from their services.

The SMS Masterminds, a national full-service mobile and loyalty marketing agency, reached out to their network of “Masterminds” and asked for video testimonials from merchants they are currently working with. The response was overwhelming.

SMS Masterminds received almost 100 videos from coast to coast in less than three weeks. They will be released for public viewing over the next month on

Two testimonial videos in particular really showcase the successes that come from working with a certified Mastermind:

George Goldberg, owner and Mastermind of in the Los Angeles area, gave Alligator Laundromats in North Hollywood, Calif. a way to move into the digital age by getting away from traditional “punch cards.”

“This is a significantly better system [than punch cards],” Alligator Laundromat owner Bruce Bitman said of the Masterminds Loyalty Rewards Kiosk. “The system is working very well… Almost half of my customers are using the kiosk, which I did not think would happen, so I’m very, very happy about that.”

David Parker, owner and Masterminds of in the Greater Boston area, brought local business Concord Teacakes, Inc. in Concord, Mass. a way to communicate with their customers in addition to an email list.

“We had a manual loyalty program where we were using punch-out cards for our everyday customers… it was cumbersome, it would take up a lot of staff time,” Teacakes owner Peter Mahler said.

Teacakes utilized the broadcast feature to send a text message to their database of 913 subscribers, resulting in a phenomenal traffic increase of 282%.

“We had done text messaging before by itself, and it really didn’t work out too well. We didn’t get a lot of feedback from it, but with this one we do,” Mahler said. “We get a weekly report that tells us how many people have signed up, how many offers have been redeemed. It’s very analytical… We can analyze what’s working and what’s not.”

SMS Masterminds CEO Alex Minicucci says the amount of videos submitted shows how effective the system truly is. “Merchants need help, and we’re experts in the loyalty business. We don’t sell marketing, we make them money. Who isn’t happy with that?” he says. “It’s time to evolve and take small business customer management and loyalty systems to the next level. With a Mastermind behind them, merchants can show their customers they care — building a loyal following that leads to a profitable and sustainable business.”

For more information about SMS Masterminds, please visit

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About SMS Masterminds:

SMS Masterminds is a technology company founded in 2009 by serial entrepreneur Alex Minicucci that is changing the way mobile marketing services are used by small and medium sized businesses. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web and email helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools.

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Nicole Jacobsen
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