E-Commerce Pioneer Intershop Launches Extended B2B Module

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Intershop's Extended B2B Module offers advanced architecture to support consumerization of B2B industry and simplifies ordering, reduces process complexity and offers persona-oriented functionality and information access to improve the B2B buying experience.

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Intershop’s extensive experience in the B2B market, now offered in the Extended Module, offers B2B merchants over two decades of expertise in meeting the specific requirements of the business buyer.

Intershop, a leading global provider of B2B and B2C e-commerce solutions for enterprises, today announced the availability of its Extended B2B Module. Intershop’s expanded B2B functionalities enable B2B organisations to create a customized experience with simplified ordering and reduced complexity. Its modular platform approach allows merchants to combine cutting-edge B2C functionalities with the B2B specific requirements of the business buyer to address the consumerization of the B2B segment. Using a single platform B2B merchants are able to manage different customer types (e.g. business buyers, individual customers, etc.), different business models (e.g. B2B, B2C, B2B2C or both) and multiple touchpoints (e.g. online store, mobile store, customer service and more) centrally.

Jochen Moll, Member and Spokesman of the Board of Management at Intershop: “The strong trend of B2B e-commerce consumerization puts high pressure on merchants to maintain and grow their business with corporate customers. Merchants need to arm their business buyers with self-service online tools to simplify ordering processes to make purchasing easier. Intershop’s extensive experience in the B2B market, now offered in the Extended Module, offers these merchants over two decades of expertise in meeting the specific requirements of the business buyer.”

The Extended B2B Module transforms the complexity inherent in B2B organizations into powerful self-service online tools helping to simplify and customize the ordering process for merchants. B2B merchants can establish unique buyer roles, assign budgets and set up approval workflows. The Extended B2B Module also enables B2B merchants to show specific pricing per customer, and custom catalogs that display only pre-approved products. Orders can be placed more efficiently and conveniently with the support of the "My B2B Dashboard" functionality via quick orders, order templates, and quoting.

Other features include a role-based dashboard that gives business buyers access to their order statuses and budget management. Additionally, buyers can create new order templates or reuse existing ones, place and check quotes, and trigger order approvals. As a result, the shopping experience of the business buyer not only gets easier, it also increases efficiency for both the buying organization and the B2B sales organization.

For more detailed information about the specific functionality of the Extended B2B Module, please visit http://www.intershop.com/media-center where you can download our B2B factsheet.

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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