—A New and Innovative Service for Selling Indie Digital Products

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indeSale is a free digital marketplace where anyone can sell their independent music, eBooks, games, software and anything else digital. All sellers need in order to sell is a Paypal account.

It's about giving freedom to indie artists," say the creators of

The concept for came from two Israeli artists, Yuval Or (34) and Raz N. Koller (31), who needed someplace to sell both their music and their art online. But no existing platform allows artists to sell different forms of art at the same place.

"We are musicians, but we also write, design and engage in other forms of art," says co-founder Raz N. Koller. "We wanted a platform that would allow us to start a web store where we could sell our music alongside our art."

They decided to build the platform themselves.

"We wanted indie artists of all kinds to have a single platform that would be free, easy and give them complete control over their products," says co-founder Yuval Or. "So you can sign up to indeSale in seconds and all you need to sell is a product and a Paypal account."

The ideology behind indeSale is to provide indie artists with complete freedom.

"When we researched it, we discovered that digital platforms for games and software in particular don't give the artists much freedom," says Or. "They set the price, they take a huge commission for sales and they even decide on discounts and special deals."

The partners decided that everything at indeSale will be under the seller's control. Seller design their own pages, they set the price or can let their customers choose what to pay and they can even offer discounts. They also receive the money from each sale directly to their Paypal account.

Other indie artists were happy to use these advantage and open their own store on indeSale:

The product pages appear with no header, no company logo, so each product page becomes a personal website of the product. Like in the case of the indie game Richard & Alice by Owl Cave:

Buyers on their part can rate products and write reviews on the product's page. They can also share it.

When they purchase a product, after paying on Paypal they receive a download link to their email address.

"At the moment we are focusing on sellers using the service, but in the near future we want to turn the website into a social hot spot where indie lovers can meet, share indie products of all kinds, recommend to each other and socialize," says Or.

And of course the creators use the tool they created to sell their own indie products.

Their band, The White Rabbit, has released its latest EP on the platform:

And Koller is selling his own eBooks on it as well:

What are their hope of the future?

"We hope to let unfamiliar indie artists a chance to reach their audiences and maybe even make a living off their art," says Koller.

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