Dallas, TX (PRWEB) August 07, 2013
Telligent, a market leader in enterprise social software, is gearing up for its annual user group conference, The Big Social, and today announced that industry analyst Kim Celestre will be a keynote speaker this year. Celestre, a senior analyst at Forrester Research, Inc., covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors. As a leading expert, her analysis on social trends, challenges and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers.
Celestre is an award-winning social media thought leader with more than 15 years of marketing experience in the high-tech industry, including roles at Sun Microsystems and Oracle. Based on her experience and research, Celestre’s keynote will focus on how to create social strategies and tactics that increase customer value. Three main points will be covered:
1. The evolution of online communities and how they fit within the customer lifecycle
2. How social tech influences IT investments and decisions
3. How to measure the business value of social engagement
In addition to Celestre’s keynote, the conference agenda includes breakout sessions, guest customer speakers, training workshops and guest keynotes from Paul Spiegelman, New York Times bestselling author, and Doug Levy, CEO and founder of MEplusYOU (formerly imc²).
Telligent’s user group conference, The Big Social, is an annual gathering of online community and social business professionals. Designed for customers by customers, The Big Social invites attendees to share best practices, real-world solutions, insights and ideas for delivering social customer experiences through online communities. Last year, more than 300 online community and social business professionals came together to network and share stories about the value of customer experience through social communities. Sessions were led by more than 30 guest speakers from leading brands, including Investec, Dell, Rackspace, American Marketing Association, Oxfam and Susan G. Komen.
This year, attendees can expect even more compelling content from The Big Social including sessions and workshops dedicated to Zimbra, a leading messaging and collaboration solution recently acquired by Telligent. In July, Telligent announced that it will merge with Zimbra to form a new software company offering a unified social collaboration suite built for the post-PC era. By combining Zimbra’s comprehensive messaging and collaboration solutions with Telligent’s social community, collaboration and analytics software, the new company will enable customers to maximize productivity, innovation and customer experience. Following this news, The Big Social will be a combined user conference. Customers and partners from both Zimbra and Telligent will attend and present at The Big Social.
The Big Social is set to return to Dallas this year from September 23-25, 2013. For more information, please visit: telligent.com/bigsocial/.
Telligent powers online communities and enterprise social networks that are essential to business. Global brands including Cadbury, Dell, Investec, Microsoft, Oxfam, Rackspace, Sitecore and Susan G. Komen for the Cure trust Telligent to transform their business with social. Telligent software helps companies empower their customers, employees and partners with social collaboration tools that drive real business value: higher sales, lower costs and bigger ideas. Our commitment to customer excellence is matched only by our dedication to community service, a people-first philosophy that defines our brand promise.
In 2013, Telligent acquired the assets of Zimbra and announced that it will merge the two businesses to form Zimbra, a new software company offering a unified social collaboration suite. The combined company will have a global base of more than 5,000 customers and 400 partners with offices in Dallas, Palo Alto, Tokyo, London and Pune, India. For more information, visit Telligent.com or connect with us on Twitter and Facebook.