3 Tips to Use Social Media Marketing to Drive Results for Local Businesses

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My Local Leads, a firm specializing in local search marketing, provides useful advice in maximizing results of online lead generation through use of social media marketing.

While many of the largest brands have achieved wild success with social media marketing, many businesses are failing to see a return. There is a lot of talk about how specific techniques, such as posting at key points during the day, posting a specific number of times daily, and other variants that can affect the relative success or failure of the business’s online marketing efforts. My Local Leads helps local businesses around the United States in enhancing and cultivating successful local search marketing campaigns. These few tips are some of the same shared with their clients when it comes to using social media to improve online lead generation efforts.

Content marketing is popular in circles that talk about effective online marketing techniques. However, it has yet to really catch on as a widespread practice. The reality is that the internet is filled with all variety of things. From videos and funny internet memes to scientific white papers and helpful blogs, there is a lot for the search engines, and the people who use them, to filter through. Creating interesting, useful, or entertaining content for the internet is a painstaking task that requires a certain level of skill. These factors are even more in demand when trying to achieve results time and again. Making the investment in both time and money in content that will gain traction online is necessary in order to be able to draw potential customers in and keep current customers interested.

One tactic that is often overlooked when developing internet marketing campaigns for local business is the power of partnerships. By teaming up with other successful blogs, influential internet personalities, and others involved in the industry, marketing efforts can reach new heights with potentially less investment. Local business owners can essentially share the results of others’ successes when they choose to cultivate partnerships online. There are a number of ways this can work—anywhere from swapping banners to providing guest blogs.

Social advertising is still relatively new. People are still adapting to it and many businesses have developed a “wait and see” attitude. The reality is that advertising through social networks can be helpful. The costs are still low, because it is new. That means a wider reach and more potential clicks for a lower cost. Direct sales from social advertising are unlikely, but there are incentives that can be employed to increase the effectiveness of such efforts.

Each of these techniques has different ways to be of use to various companies. Local businesses must carefully explore them and determine how to reap the most benefit. This will include not only initial research and planning, but also a variety of tests and monitoring. This is why having the experience of the internet marketing firm, My Local Leads, is invaluable in efforts to expand online lead generation efforts.

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Chris Moreno

Cameron Corniuk
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