Announcing the Launch of, a Blog of Marketing Tips That Use the 80/20 Rule to Spark Profits for Entrepreneurs and Small Businesses

Share Article provides tips for marketing a small business. Entrepreneurs learn new strategies for capitalizing on the 80/20 rule.

Dr. Elizabeth Rush Kruger

Dr. Betsy Kruger

Science confirms how much quality counts.

Dr. Betsy Kruger launches a blog for entrepreneurs, Her marketing tips explain 12 new ways the 80/20 rule can improve the success of a small business.

Dr. Kruger’s marketing tips will put a team on the right path by inspiring them with "Aesop’s Rules." For example, Aesop’s fable about a lioness and a vixen conveys that “quality, not quantity counts.” Her primary tip for marketing strategies is to focus on quality.

These marketing tips coach a team to use Aesop’s Rules in their business. They empower a business by focusing its marketing strategy on quality, not quantity.

Science confirms how much quality counts. According to the 80/20 rule, the top 20% of the customers will produce 80% of the profits. Meanwhile, the other 80% of the customers will produce only 20% of the profits. Comparing these results, we discover that top customers are 16 times better than other customers.

Wise entrepreneurs focus on these key customers and target prospects that are just like them. Key prospects usually want the same products and services, so they often become key customers. A business improves when key customers replace less profitable customers.

When a team duplicates its key customers, its business will succeed. Various businesses have profited from "Aesop’s Rules." These examples motivate a team to create action plans for its business.

Marketing tips are posted on her website, This blog includes excerpts from Dr. Kruger’s upcoming book, “Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs.” The wisdom in Aesop’s fables inspire entrepreneurs to create action plans for a business.

Business Expert Press published “Top Market Strategy: Applying the 80/20 Rule” in 2011. Marketing professors around the world are adopting her book for their marketing classes. Barry Silverstein praises her college supplement as a “profit-generating tool.”

In summary, provides marketing tips to entrepreneurs and small business owners. Her upcoming book, "Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs," coaches them to create action plans that will spark their profits.

Dr. Betsy Kruger – speaker, coach and author – is the founder of Strategic Power, an A+ rated company with the Better Business Bureau. She has over fifteen years of experience in leading marketing research projects for a variety of corporate clients. Betsy has taught marketing for over ten years at the Thunderbird School of Global Management and other business schools.

She has coached thousands of start-up entrepreneurs to be successful. Her coaching, writing, and speaking are helping entrepreneurs around the world. Betsy has been a guest on many syndicated radio shows. She will gladly customize her ideas for your audience. Please contact Betsy Kruger directly for media interviews, speeches, and articles.

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Betsy Kruger
Strategic Power
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