Plum Organics® Co-founder Mixes Passion and the Practice of Design Thinking in New Kauffman Video Sketchbook

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There is no tried-and-true recipe for entrepreneurial success, but Neil Grimmer offers up some key ingredients.

If you can make your business something that has deep meaning in your life, I think you’ll step in to do great things.

Neil Grimmer, who has led Plum Organics to become one of the fastest-growing U.S. food brands for babies, toddlers and kids, shares his insights on product development in “Passion Incorporated”, the newest installment of the Kauffman Sketchbook video series released today by the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that aims to foster economic independence by advancing educational achievement and entrepreneurial success.

Before he was an entrepreneur, Grimmer was an artist and designer. He started down the entrepreneurial path when he and his wife, Tana, were looking for nutritious food for their daughters. Their mission soon grew beyond their own family to bring healthy, organic food to every high chair and lunchbox in America.

“If you can make your business something that has deep meaning in your life, I think you’ll step in to do great things,” Grimmer says.

During the three-minute animated video, Grimmer, president and co-founder of Plum Organics, explains how entrepreneurs can apply the principles of design thinking to develop a new product, business or entire industry.

“The design-thinking process is about learning the skill of observation and insight through empathy,” Grimmer says. “What are those opportunities that come out of that need, want and desire that I can use as a platform for creating a new product, for creating a new business? Then, once you’re at that idea stage, it’s all about rapid prototyping; you’re honing in on what your idea could be, next it’s about bringing it to life.”

The release of the Kauffman Sketchbook featuring Neil Grimmer coincides with the publication of the 2013 Inc. 500/5000 list, Inc. magazine’s annual ranking of America’s fastest-growing privately held companies that is based on a three-year growth rate from 2009 to 2012. Plum Organics is anticipated to make the Inc. 500 list for the third consecutive year.

About the Kauffman Sketchbook Video Series
Since the Kauffman Sketchbook series launched in September 2011, the videos featuring the insights of influential thought leaders in the areas of education and entrepreneurship have drawn more than 266,000 viewers to YouTube and The Sketchbooks, which won a top award from the Greater Kansas City Chapter of the Public Relations Society of America, have been widely shared on a variety of websites, blogs and social media outlets, as well as at numerous events and conferences.

About Plum Organics
Plum Organics® is a pioneer and a leading provider of premium, nutritious organic baby food, toddler and kid snack food products. Recognized for their unique, culinary-inspired recipes and a modern approach to family nutrition, Plum offers a complete line of organic products that ensure healthy eating from the highchair to the lunchbox™. Plum has dedicated its social mission to delivering nutrient rich, organic food into the hands of little ones in need across America. Forbes magazine named Plum #19 on its 2013 list of "America's Most Promising Companies." For more information about Plum please visit:

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Barbara Pruitt
Kauffman Foundation
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