Marketers can easily learn how every weather condition influences their site's purchase behavior, AOV, product & category trends and more.
San Francisco, CA (PRWEB) August 21, 2013
Email Aptitude, a leading email strategy and marketing technology firm, announced today that it has opened up early registration to its patent-pending weather analytics platform for eCommerce. Marketers can visit the site to request an early access pass.
With the new platform, retailers will be able to learn how weather has influenced purchase behavior on their site. Account users will be able to analyze their AOV fluctuation by weather condition; site revenue trends based on temperature ranges; top product & category breakdowns by weather, and more. Full details of the new platform have not yet been released.
“We are very excited for this launch that will allow online marketers to better understand weather's influence on many aspects of their business,” said Xiaohui Wang, Strategist, Email Aptitude. "We've been building robust technology around weather and our new analytics platform provides unparalleled insight for retailers large and small."
Email Aptitude previously launched patent-pending weather-based marketing technology, including an email marketing automation tool that allows marketers to trigger emails based on current or forecasted weather condition.
About Email Aptitude
Email Aptitude provides strategic services, full-service management, and savvy technology through its ESP-agnostic SaaS platform. From triggers based on site affinity to patent-pending technology for marketing automation based on weather conditions, Email Aptitude's functionality enables marketers to have powerful interactions with their customers. The company is based in San Rafael, CA, with an office in New York City, NY.