New Website Launched for Fibre Converters

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Paperboard products company, Fibre Converters, launches website redesign by Blue Fire Media.

Fibre Converters

Michigan-based Fibre Converters has announced its newly redesigned website went live in late August, supporting the paperboard products’ manufacturer’s marketing efforts to inform current and potential customers of the company’s broad range of capabilities.

Fibre Converters at its plant in Constantine extrudes, laminates and die cuts from a wide range of grades of mostly recycled paper and paperboard to meet customer specifications. The company’s paperboard products are primarily used as foundation material for automotive interior trim, ready to assemble furniture back panels, packaging, slip sheets for material handling and exterior sheathing for housing.

Despite the range of material and processes used by Fibre Converters, company President and CEO James D. Stuck said he wanted the new website to emphasize to site visitors that: "You don’t have to tell us the type of laminated paperboard you need. Tell us what you need our product to do."

The redesign by Blue Fire Media of Portage, MI, emphasized the company’s design services capability to turn customers’ ideas into vital products and the numerous uses Fibre Converters’ paperboard products already fill.

Fibre Converters began in nearby Three Rivers in 1949 producing laminated kraft board for grease proof folding cartons and interior poster board. In 1953, the company’s development of polyethylene allowed it to offer a clean and cost-effective moisture barrier board. Its line of Valdor barrier and created products soon became a standard in the industry for interior trim applications and an entryway into new markets. To meet a need to expand its facilities, Fibre Converters moved its operations to Constantine in 1993.

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Jamey Southland
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