UK Wholesaler EFG Housewares Offers Cash and Carry Experience online with Launch of New Trade Website

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With an 80,000 square foot warehouse in Enfield, holding over 70,000 lines in stock, the cash and carry giant EFG Housewares launched their new trade website last month, making their massive range of major brands and wholesale DIY products now available online.

UK Wholesalers

EFG Housewares are the UK's largest independent wholesaler

EFG offer terrific reliability, with over 97% of products in stock at all times.

EFG Housewares are one UK distributor who has reported good year on year growth despite the recession. Mark Shipton, Director at EFG Housewares commented that businesses like his have managed to experience growth during the tough economic period of austerity due to a number of factors. With customers attracted to lower trade prices combined with the ability to source all major brands under one roof, UK wholesalers like EFG are continuing to broaden their offer and extend their product ranges to appeal to a much wider range of buyers.

The launch in July of the new EFG Trade website heralds another exciting new chapter for the UK Exporter. Creating a trade website that manages tens of thousands of product skus was no mean feat. EFG chose the Leicester based leading B2B ecommerce provider Williams Commerce due to their extensive technical experience creating complex trade facing websites.

The new website provides customers with a fast and user friendly shopping experience. Approved trade customers can log in to their own account, use the advanced search to quickly find products, view live stock holdings, access special clearance lines and exclusive offers 24/7, 365 days of the year and all from the convenience of their own home. The integration with the cash and carry tills has offered customers the benefit to order online and collect in depot which Mark says is receiving a hugely positive response from trade customers. EFG is also a UK exporter. Their specialist team can load 20/40ft on their premises for customers ordering from Europe and Africa.

The new EFG housewares website promises its trade customers the same in store consistent lowest pricing strategy across their entire range of best-selling and popular brands. From giftware, toys, party supplies, electrical lines, plastic products, toiletries, DIY supplies, pound lines and seasonal products, EFG are truly offering their customers a one stop shopping experience for every conceivable product and more.

With enormous stock holdings, EFG are able to offer terrific reliability with over 97% of products in stock at all times. The UK wholesaler maintains their focus remains on the needs of their trade customers. Shipton says, ”We are focused on three key areas. Firstly, pricing is hugely important, we offer a transparent pricing policy and guarantee seriously low prices. Secondly our range is simply enormous; we’ve built up to holding over 70,000 product lines in stock, which means excellent availability for our customers. Lastly, convenience. Our everything under one roof policy offers a truly convenient one stop shopping experience for our busy retailers and now with our new website, customers have the flexibility to click and collect, buy online for delivery or shop in store.”

With minimum order values of £600 and easy credit card payments online, bonafide trade customers can register conveniently and be up and running with a new EFG trade account within 48 hours. EFG as a UK export distributor are welcoming trade customers from abroad, already shipping to the Middle East and to countries like Nigeria, Ghana and South Africa on a regular basis.

Visit to set up an account, or find out more.

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