Power Footwear Launches New International Website

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Power Athletics Limited introduces a new interactive international website to over 20 countries worldwide, bringing their sport lifestyle footwear to a bigger audience than ever before.

Power Athletics Limited, a Canada-based company which specializes in athletic, lifestyle and cheer footwear, has launched a new international website at http://www.powerfootwear.com/. Providing quality athletic footwear essentials since 1971, Power is bringing their new and improved site to both recreational and performance athletes in more than 20 countries worldwide, including India, South America, Chile and Colombia.

VP and General Manager of Power Athletics Ltd., Jim Russell, states that the Power team is excited about the launch, noting that the new site is “updated to meet the needs of our changing business and a consumer who is looking to connect through social media”. Created by website professionals at Media Platforms, the site will connect Power’s innovative footwear offerings with more consumers than ever.

James Cook, Principal at Roseander Main, the design-communications agency responsible for Power’s branding campaigns, confirms that the new site offers “a super-powerful backend” and is “fully responsive across all platforms and devices”. He further states that the “expansion will meet our long-term needs from a development standpoint, and should result in much higher consumer engagement." In fact, the new Power Footwear website makes interaction with customers easier than ever before, which is something they deem a top priority. It is “up-to-date, functional and easy to navigate”, says Josefa Wearmouth, Marketing Manager at Power Athletics Ltd. “It will allow us to interact with consumers and listen to what they have to say about our products. “

The site gives customers all the information they need to make the right footwear decisions. Along with a “compare” feature that allows them to evaluate one shoe against another, the site also provides consumers with the ability to search for particular technical features. They will find tech feature sections where they can look up their desired characteristic, read about the various technologies that help to form it, and immediately see the shoes that have incorporated those elements.

Customers can refine their search even more until they find the right shoe to fit their needs, incorporating elements like colour, highlight colour, and of course sport-specific designs. Men’s and Women’s shoes both include categories for running, training, hiking, court, and sports lifestyle. There are also cheerleading shoes for women. For instance, searchers can look up “running shoes for men” in blue with motion control features and can find the shoes to fit their exact criteria.

The new Power Footwear website is a fully functional, uncluttered, interactive and state-of-the-art website with a modern design element and colourful palette. But the most important thing to the team at Power was to bring something useful, informative and easily usable to their clientele. As Josefa Wearmouth confirms, “In the end, that’s what matters, our customers’ opinion.”

About Power
Power Footwear’s commitment to accessibility, quality and style is evident in all their shoes, and their goal is to provide excellent value to customers worldwide and to succeed as the world’s leading producer of mid-priced athletic and sport-lifestyle footwear. Committed to design innovation and consumer satisfaction, they maintain an athlete-focused approach in their mission to provide superior footwear.

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Josefa Wearmouth
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