Mobile Marketing Strategy Summit Boston
It’s an honor to have such fantastic speakers representing top brands in the mobile marketing space at MMSS this year!
Boston, MA (PRWEB) August 29, 2013
Global Strategic Management Institute (GSMI) is excited to announce that the 6th installment of the Mobile Marketing Strategies Summit (MMSS) agenda is filled by a long list of exceptional speakers. The event is set to take place October 2-3, 2013 in Boston, MA. The summit producer, Alicia Mitchell, is excited about the lineup, saying "It’s an honor to have such fantastic speakers representing top brands in the mobile marketing space at MMSS this year!"
John Trimble, Pandora’s Chief Revenue Officer, will be opening up the second day of the event with his keynote: Marketing with a Mobile-First Mentality. John will discuss how brands can benefit from the right mobile marketing advertising strategy by generating native ad experiences and harnessing audio ads on mobile devices. At Pandora, John is responsible for all advertising revenue, strategic sales marketing, and advertising operations.
Also joining the summit this October is Rob Derderian, a Senior Account Executive for Google’s Co-op Marketing Solutions: Brand Sector. Rob will be sharing his insights during his presentation titled The Mobile Path to Purchase: Use of Mobile Across Purchase Channels. In his role, Rob is responsible for helping brands develop retail and shopper marketing strategies to drive consumer action at retail. He is an 8-year Google veteran who has worked in the New York, Boston, London and Chicago offices, and has managed Google activity for top retailers and brands in that time.
Lastly, Groupon’s Director of Product Management – Breadcrumb Payments, Sean Harper, will be presenting one of the last case studies of the event titled Mobile Payments – Myths and Realities. In his session, Sean will use data to separate the mobile payments reality from the hype. Sean joined Groupon in 2012 when Groupon acquired FeeFighters, a company that he co-founded in 2010. The technology that Sean and his team developed at FeeFighters became the basis for Breadcrumb Payments, which launched nationally in September 2012.
The summit producer, Alicia Mitchell, expressed her excited about the lineup saying "It’s an honor to have such fantastic speakers representing top brands in the mobile marketing space at MMSS this year!"
Other presentations and speakers for October’s event include:
● Mobile Wallets Adoption Strategies, presented by Alberto Jimenez, Director, Global Mobile Solutions at Citigroup
● Mobile Usage in a Cross-Platform World, presented by Jonathan Gorski, Manager of Digital Media Research & Analytics, ESPN
Make sure to secure your seat to a full day of interactive and educational sessions at the Mobile Marketing Strategies Summit! The last early bird registration discount, offering a special $200 savings for early registrations, expires this Friday, August 30th, 2013. For more speaker information and to register make sure to visit the MMSS site.
About GSMI:
GSMI is a leader in the industry of executive education, global conferences, summits, and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 80% of the Fortune 500 companies, in over 30 countries, and cover topics that today’s leaders find most challenging and inspiring.
MEDIA CONTACT:
Tom Dibble
GSMI
888.409.4418 Ext: 1860
Tom.Dibble(at)gsmiweb(dot)com
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