SocialCode Appoints Senior Vice President of Marketing

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The company welcomes industry veteran, Max Kalehoff, to its executive team

SocialCode (, the leading social marketing solutions provider, today announces that Max Kalehoff has been named Senior Vice President of Marketing to accelerate company growth and deepen relationships with the world’s largest advertisers. This newly created position underscores SocialCode’s commitment to delivering the best technology solutions for social marketing success.

Prior to SocialCode, Kalehoff led marketing and industry relations for some of the most innovative companies in digital marketing software and analytics. He was Vice President of Marketing and a member of the founding management team at Clickable, which was acquired by Syncapse in 2012. Before that, he was the first Vice President of Marketing at BuzzMetrics, acquired by Nielsen in 2007. He also worked in marketing and industry relations at comScore. He serves on the Wharton Future of Advertising Program’s global advisory board.

Kalehoff will oversee corporate marketing, product marketing, thought leadership and public relations. He is tasked with strengthening the company’s value proposition, articulating its vision, and increasing its presence.

“Max is the thinking man’s marketer, one you should listen to carefully,” said Laura O’Shaughnessy, Founder and CEO, SocialCode, “His deep knowledge of digital media and product marketing position us for continued growth, innovation and client satisfaction.”

“Through my experience working at the intersection of digital technology and marketing, I’ve seen the need for large brands to adopt solutions that drive broader business objectives,” said Kalehoff. “SocialCode’s social advertising technology is simply the best, and their expert service layer ensures performance and insights for every client. I look forward to contributing to SocialCode’s growth and reputation.”

About SocialCode
SocialCode is a leading social marketing solutions partner dedicated to driving cross-platform social ROI. Our capabilities are rooted in the advanced research of SocialCode Labs, empowering advertisers with outstanding campaign performance and community insight. Fueled by proprietary technology, SocialCode grows qualified communities, engages those audiences and activates them as customers and brand evangelists for top national advertisers. SocialCode is a Facebook Strategic Preferred Marketing Developer (SPMD), Twitter API partner and a subsidiary of The Washington Post Company.

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Erika Rieger
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