The Better Business Bureau Renews Strategic Power's A+ Rating for Marketing Tips to Spark Profits in Small Businesses

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Strategic Power reveals 12 marketing tips that spark profits with the 80/20 rule.

Strategic Power


Strategic Power's marketing tips earn an A+ rating with the Better Business Bureau.

As a BBB accredited Business, Strategic Power fulfills its promise to spark profits in small businesses. Despite this amazing claim, it maintains an A+ rating for the quality of its marketing tips. Betsy Kruger, the owner of Strategic Power, states, "Our customers trust our marketing tips. Our BBB Accreditation gives our customers confidence in our ethical conduct."

According to BBB reports by Princeton Research, seven in ten consumers say they are more likely to buy from a company designated as a BBB Accredited Business. BBB is a resource for the public, providing objective, unbiased information about businesses.
BBB Accredited Businesses must adhere to its "Standards of Trust," a comprehensive set of policies, procedures, and best practices representing trustworthiness in the marketplace. These standards require a business to build trust, embody integrity, advertise honestly, be transparent, honor promises, be responsive, and safeguard privacy.

BBB's mission is to be the leader in advancing marketplace trust. This mission is achieved by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models, and denouncing substandard marketplace behavior.

Businesses that earn BBB Accreditation contractually agree and adhere to the organization's high standards of ethical business behavior. BBB is the preeminent resource to turn to for objective, unbiased information on businesses and charities.

Dr. Betsy Kruger is a professional speaker, business coach, and published author. She guides entrepreneurs to grow their profits with the 80/20 rule. Scientists confirm that the top 20% of customers will generate 80% of the profits. The 80/20 rule predicts that key customers will be 16 times more profitable than other customers.

Focusing on these key customers will multiply profits. Dr. Kruger advocates using the 80/20 rule to maximize the results of marketing strategies. She recommends describing, delighting, and duplicating the top 20% of the customers. For example, offer products and services that delight key customers, promote with empathy for them; and reward key customers, not complainers.

Wise entrepreneurs focus on these key customers and target similar prospects. Since key prospects usually want the same products and services, they easily become highly profitable new customers. A business increases its profits when more profitable customers replace less profitable customers.

Aesop's fables inspire entrepreneurs to focus their marketing strategies on these key customers. For example, a fable about a lioness and a vixen conveys that “quality, not quantity counts.” This rule is the foundation of Kruger's upcoming book, “Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs.”

All twelve of Aesop’s Rules are posted on her website, Kruger Aesop’s fables inspire entrepreneurs to create action plans for their business.

Kruger is a published author. Business Expert Press published “Top Market Strategy: Applying the 80/20 Rule” in 2011. Marketing professors around the world are adopting her book for their marketing classes. Barry Silverstein praises her college supplement as a “profit-generating tool.”

In summary, provides marketing tips to entrepreneurs and small business owners. Her upcoming book, "Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs" coaches them to create action plans that will spark their profits.

Dr. Betsy Kruger – speaker, coach and author – is the founder of Strategic Power, an A+ rated company with the Better Business Bureau. She has over fifteen years of experience in leading marketing research projects for a variety of corporate clients. Betsy has taught marketing for over ten years at the Thunderbird School of Global Management and other business schools.

She has coached thousands of start-up entrepreneurs to be successful. Her coaching, writing, and speaking are helping entrepreneurs around the world. Betsy has been a guest on many syndicated radio shows. She will gladly customize her ideas for your audience. Please contact Betsy Kruger directly for media interviews, speeches, and articles.

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Betsy Kruger
Strategic Power
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